Overview
Merchandiser (Midlands Region) role at Primeline Group. Reporting to the Field Sale Manager, the merchandiser will promote world-leading brands in retail outlets, ensuring they are prominently displayed, fully stocked, and presented to drive sales.
This field-based role focuses on maximising brand visibility, executing merchandising strategies, and building strong retailer relationships to ensure beer brands are front and centre in the Midlands region.
What Will My Day To Day Be
* Increase Distribution: Maintain and expand distribution of brands within targeted retail outlets, ensuring availability and visibility in high impulse areas that align with sales targets.
* Merchandising Excellence: Implement national and locally agreed planograms, ensuring displays are impactful, fully stocked, and aligned with promotional campaigns.
* Retailer Engagement: Develop strong relationships with store managers and staff to influence stock decisions, secure prime shelf space, and optimise promotional execution.
* In-Store Execution: Ensure all agreed marketing activities, POS materials, and promotional mechanics are executed effectively.
* Stock Monitoring & Issue Resolution: Track availability, resolve stock issues, and coordinate with supply chain teams to minimise out-of-stock situations.
* Sales Tracking & Reporting: Provide regular feedback on sales performance, competitor activity, and market trends via digital toolkit and direct communication with management.
* Journey Planning & Call Compliance: Follow a structured journey plan to maximise call efficiency and ensure all target retailers are visited as per schedule.
* Innovation & Performance Improvement: Identify opportunities for sales growth, propose new ideas, and work towards continuously improving retail execution.
* Efficient Work Practices: Operate in a highly organised and productive manner to complete all assigned tasks effectively.
Skills & Qualifications
* Full clean driving licence.
* Experience in FMCG / alcohol sales.
* Strong knowledge of brands and market trends.
* Excellent communication and negotiation skills.
* Results-driven mindset.
* Ability to use technology for reporting and planning.
* Hands-on approach to merchandising.
* Enthusiastic, energetic, and highly self-motivated.
Who We Are
Established in 1893, Johnson Brothers, a subsidiary of Primeline Group, has a long history in sales and marketing with a strong reputation in the UK and Irish trade sectors. We work with a range of international and national brands and focus on building client brands through strong partnerships.
Core Values
As a subsidiary of Primeline, our core values are respect, teamwork, results, excellence, and courage. We seek individuals who collaborate well, strive for outstanding results, and drive continuous improvement. If you resonate with these values, we would love to hear from you.
Job Details
* Employment type: Full-time
* Job function: Marketing and Sales
* Industries: Transportation, Logistics, Supply Chain and Storage
Location: Dublin, County Dublin, Ireland
Salary: €55,000.00-€75,000.00
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