Employer: Dublin International Film Festival CLG
Reports To: Director of Commercial & Marketing
Direct Reports: Festival Marketing
Works directly with: Executive Festival Director, Festival Manager,
Publicist, Box Office Manager
Fixed term: September 2025 – November 2026
Deadline for applications: 20th August, 5pm
Interview date(s): 26th & 27th August
JOB DESCRIPTIONDublin International Film Festival (DIFF) is Ireland's premier film event and has built a world-class reputation for delivering the very best in Irish and international cinema.
We are seeking a highly organised, experienced marketing professional to step into a fixed-term Maternity Leave Cover role as Marketing Manager.
Reporting to the Director of Commercial & Marketing, this role ensures the smooth delivery of DIFF's marketing strategy for the Festival and year-round activities, working collaboratively across the organisation and leading the seasonal marketing team.
There will be a 2-week handover period in September / October 2025 with the outgoing Marketing Manager.
The fixed term role includes the key planning and delivery period of DIFF 2026 scheduled for 19 February – 1 March.
Key duties and responsibilities: General: With the Director of Commercial & Marketing, deliver the existing marketing strategy for the annual festival, and for the year-round activity of the organisation.With the Director of Commercial & Marketing to develop a ticketing strategy to meet the Festival's annual targets, with specific attention paid to advance sales, bundled sales and season tickets.Liaise with the Director of Commercial & Marketing regarding the recruitment of the marketing team.
Manage the team including temporary/casual staff, interns and marketing volunteers, developing a workflow for the team and ensuring effective delivery of the strategy.Work with the Press team/Publicity Manager to ensure integrated marketing and press activity.Drive and develop a plan for the festival launch, working with the Publicity and Production departments.Deliver the strategy within the marketing allocation in the annual budget and provide clear oversight of this budget at all times.Deliver appropriate post event reporting information within a timely manner.Implement a marketing strategy and action plan to secure ticket sales for festival's targets.
This strategy should be innovative, achievable and exciting and reach audiences using both traditional and new media technologies.Ensure increased levels of paid admissions for other festival events, including Industry & Public Events programme which should be marketed as a separate strand.Implement an efficient online buying experience for customers and work with the Festival's website company and streaming platform to ensure optimum user experience on the Festival site and mobile site.Ensure full and comprehensive promotion of the festival, the call to action for ticket sales and implementation of the marketing strategy.Work with the Festival Manager and Box Office Manager to ensure that the Box Office personnel are fully trained in marketing strategy and objectives.Implement promotions and offers throughout the festival.
If appropriate, manage customer service queries – Front of House, Complaints, Refunds, etc.Ensure all ticketing information is communicated with entire festival team and all digital, marketing and box office policies and information and any changes to daily operations are detailed to all staff.Audience Development Work with the Festival Director, Director of Commercial and Marketing, and wider marketing and publicity teams, to deliver the existing audience development plan.Prioritise reaching new communities, older people and young people as per DIFF's development strategy.Manage relationships with Embassies & Cultural Institutes and implement better collaborative practice.Nurture relationships with core supporters such as filmmakers, Season Ticket Holders, Volunteers, Hosts and other Festival Friends.Festival Marketing & Identity Lead the planning, timeline management, content collation, consultation with suppliers (designers, printers, copywriters), and coordination of wider festival team to produce the annual Festival Brochure ahead of the 2026 launch event in January (approx 100-120 pages, containing the full festival and event programmes and other festival resources).Ensure maximum exposure of the festival's own branding in conjunction with sponers, funding partners and stakeholders' branding and advertising campaigns to ensure that the optimum balance is maintained.Manager the distribution of all festival marketing materials/assets.Lead the working relationships with all third-party suppliers including the festival's print and design suppliers, festival branding and dressing suppliers etc.Implement all agreements arising from deals with key media partners to ensure maximum national and international promotion and awarenessDigital Marketing Manage a user friendly and efficient festival website and mobile site.Ensure accurate and efficient uploading of the festival programme to the website.Oversee and develop the Festival's digital platforms and activities, including but not limited to the DIFF website and SEO, online analytics, PPC advertising and social channels.Execute email-based marketing campaigns and ensuring appropriate and effective communication with the festival's databaseAnalyse customer interaction with the festival through the use of Google Analytics, and other data measurement tools to ensure best practices for search engine optimisation are being followed and, when appropriate, use services such as Social Flow, Hootsuite (or others) to identify, connect to and build relationships with communities on Facebook, Twitter, Google+ etc;Essential skills Ability to quickly step into an existing framework and maintain continuity of operations.Proven ability to deliver on targets.Excellent organisational and time management skills.Ability to manage multiple priorities to strict deadlines.Strong interpersonal and communicationskills.Copywriting skills and proofing proficiency.Strict attention to detail is essential.Ability to create dynamic presentation and design assets using house style.A team player with strong collaborative skills, a positive attitude, self-confidence, professionalism, common sense and flexibility.Ability to respond flexibly and in a timely manner to theparticular demandsof working in a festival context.Ability to analyse and interpret data to understand customer behaviours and continuously improve marketing practices.Qualifications& Experience: Proven experienceof significant work in marketing, including experience in developing and implementing top level marketing strategy.Experience/Understanding of working in a driven high-speed environment.Understandingof design software and applications.Marketing or other relevant degree, or relevant experience in marketing roles.Excellentworking knowledge of Microsoft 365 Suite, Teams andZoom, Project Management softwareExperience with Mailchimp desirable but not essential.Excellent working knowledge of all social media platforms.Experience of line management a plus.Experience producing a large piece of time-sensitive print (catalogue/brochure) desirable.A passion for film, and knowledge of the Irish and international film industries desirable.To apply for the Marketing Manager (Maternity Cover) role at Dublin International Film Festival, please submit the following:
And a cover letter (no more than 2 pages) explaining your interest in the role and availability for the contract period.Applications should be sent by email to ****** with the subject line:
Marketing Manager Application – Maternity Cover Interview date(s): 26th & 27th August Dublin International Film Festival is an equal opportunities employer and welcomes applicants from all backgrounds, ethnicities and communities.
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