Head of Marketing & Distribution - Insurance Sector
Location: Dublin, Ireland
Industry: Insurance | Type: Permanent | Newly Created Role
A leading European insurance provider is seeking a Head of Marketing & Distribution to drive strategic growth across key EEA markets. This is a newly created role and a unique opportunity to influence product innovation, commercial strategy, and partner distribution across a diverse portfolio.
Duties & Responsibilities
1. Market & Customer Insights
- Build and maintain deep understanding of insurance markets across France, Italy, Spain, Portugal, Poland, Germany, and beyond.
- Monitor trends, conduct market analysis, and deliver insight reports.
- Run workshops, benchmarks, surveys, and customer focus groups.
- Partner with external research agencies for in-depth studies.
2. Product Innovation & Strategy
- Develop a mid-term product innovation roadmap (e.g., CPI, Lifestyle, GAP, and emerging solutions).
- Lead end-to-end product design with cross-functional teams (actuarial, legal, risk, compliance).
- Drive feasibility studies, documentation, and internal approval processes.
3. Sales & Distribution Support
- Create sales training, pitch materials, and marketing support for partners and prospects.
- Deliver webinars, sales kits, and point-of-sale tools.
- Lead performance measurement of distribution campaigns.
4. Commercial Communication
- Build a suite of corporate presentation templates and pitch decks.
- Support tender submissions and internal business development efforts.
Leadership & Collaboration
- Lead and mentor a small team, driving performance and development.
- Collaborate daily with internal sales, legal, actuarial, and operational teams.
- Engage with partners, third-party administrators, and senior stakeholders across the group.
What You Bring
- 10-15 years' experience in insurance, retail banking, or consumer finance marketing.
- Master's degree in Marketing, Business, or related field.
- Expertise in product development and value proposition design.
- Excellent communication and stakeholder engagement skills.
- Strong proficiency in Microsoft Office (Excel, Word, PowerPoint).
- Fluent in English; German or French is a plus.
Why Apply?
- Senior-level influence in a dynamic international organization.
- Exposure to multiple markets with scope to drive regional impact.
- A chance to shape a new function from the ground up