Digital Content Creator
About Us
Birr Castle Demesne is seeking an experienced Digital Marketing Executive to join their team. Reporting to the Visitor Experience & Operations Manager, you will be responsible for delivering digital marketing initiatives and contributing to the achievement of sales goals.
The ideal candidate will have excellent knowledge and experience of social media platforms and best practices, as well as strong experience in data analytics and content creation tools.
Key Responsibilities
1. Develop and implement a comprehensive digital marketing strategy to increase market presence and visitor numbers.
2. Manage social media advertising and content calendar, generating engaging content to attract and retain customers.
3. Deliver high-quality photo and video assets and maintain an up-to-date content bank.
4. Provide regular analytical reports using various tools to track campaign performance and make recommendations for improvement.
5. Design and optimize email marketing campaigns to members and segmented audiences.
6. Manage targeted search engine marketing and search engine optimization campaigns, including keyword research and implementation.
7. Inform senior management of online reputation via review websites and agree management of same.
8. Manage customer relationships through the CRM system, including contact management, segmentation, email marketing, and reporting.
9. Create compelling copywriting for multiple digital channels, campaigns, and promotions.
10. Ensure website content is current and accurately represented.
11. Support PR efforts to facilitate special groups and events.
12. Collaborate with tourism partners to create engaging content and promote seasonal activities.
13. Contribute to event planning, coordination, and implementation, as well as deliver ad-hoc projects.
14. Pursue ongoing education and training to stay up-to-date with digital marketing trends and best practices.
Requirements
1. Third level qualification in Digital Marketing or related field.
2. Minimum of 2-3 Years experience in a similar role.
3. Proven track record of delivering successful digital marketing campaigns.
4. Excellent communication and project management skills.
5. Familiarity with marketing databases, email marketing, and Google analytics.
6. Proficient knowledge of Microsoft Office (Excel, PowerPoint, Outlook).
7. Full driving license is required.