At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks.
Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations.
We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow.
With over 240 years of history, our brands are rooted in authenticity and heritage.
Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.
Job Overview
The Marketing Manager – Energy & Mixers is a strategic brand leadership role responsible for shaping the long-term vision and annual brand plans for the Energy and Premium Mixers portfolio.
The role demands a consumer first mindset, with a particular focus on attracting and engaging younger audiences through distinctive, insight-led brand activity.
Carrying full P&L responsibility, the Marketing Manager will drive sustainable growth by developing compelling brand strategies, executing integrated campaigns, and partnering closely with Commercial, Revenue Growth Management, Insights, Category, Shopper Marketing and R&D to deliver outstanding business and brand performance.
Key Responsibilities
Develop clear brand strategy and annual plans for the Energy & Mixers portfolio to deliver penetration, share, revenue, profit and brand health targets.
Guard brand positioning and identity, leading integrated marketing campaigns and ensuring consistent execution across all touchpoints and markets.
Own media, channel and social strategies (content, partners, paid support) to maximise scale, reach and engagement with younger audiences.
Partner with Commercial, Revenue Growth Management, Insights, Category and Shopper Marketing teams on pricing, promotions, PPA and best-in-class shopper activations.
Monitor and analyse brand performance metrics, identifying risks and opportunities and driving clear corrective or acceleration actions.
Lead collaboration with creative, media and activation agencies and R&D to deliver distinctive brand plans and a robust 3-year innovation pipeline.
Build collaborations and licensing agreements, and champion the brand internally to inspire stakeholders and drive alignment behind brand vision and plans.
Requirements
Minimum of 5 years' experience in brand management within a fast-paced, consumer-focused environment.
Demonstrated consumer-first mindset, with proven experience engaging younger audiences through brand and communication strategies.
Proven track record of delivering strong brand and commercial results, ideally with full or significant P&L accountability.
Strong commercial acumen, with experience in pricing, promotions and evaluating brand performance metrics.
Excellent communication and influencing skills, with a track record of working effectively across functions and with senior stakeholders.
Key Behaviours
Results driven, taking ownership for delivering outcomes of outstanding quality.
Cuts to the heart of issues, gets things done with creativity and speed, and is resilient in overcoming obstacles.
Deeply curious, always seeking to understand consumers, culture and category dynamics, and proactively ensuring Britvic is best placed to beat the competition.
Speaks with passion and knowledge about consumers and brands, communicating with lasting impact across a range of audiences and adapting style to suit the situation.
Works effectively across the organization, building strong cross-functional relationships and collaborating to deliver shared goals.
Open to feedback in service of improving self and others, creating opportunities for colleagues to develop their skills and knowledge.
Actively seeks opportunities for learning and personal growth beyond the day job, role modelling continuous development.
Education/Qualifications
Honours Degree in Business or related discipline.
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