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Director, community marketing

Dublin
BENTLEY SYSTEMS, INC.
Marketing
Posted: 14 May
Offer description

Responsibilities

Community Strategy & Experience

Own Bentley’s broader community strategy across developers, users, and customers
Shape a connected community model across digital and in-person touchpoints
Oversee the Communities Hub to ensure it is intuitive, active, and valuable
Bring fresh, outside-in thinking to how Bentley builds community


Developer & User Communities

Lead the evolution of Bentley’s developer community approach, helping the company build more intentional, credible, and engaging experiences for technical audiences
Partner with product, technical, and marketing stakeholders to identify where developers need distinct engagement models, content, and programs
Help Bentley better serve developer audiences while ensuring those efforts connect into the broader user and customer ecosystem
Identify new ways to build trust, participation, and long-term engagement with developers and other key community segments


Programming, Content & Activation

Connect programs such as user groups, Coffee Corners, CABs, events, meetups, and other customer initiatives into a more cohesive community experience
Oversee in-community content and engagement moments, including onboarding, announcements, discussion prompts, calendars, recaps, and resource libraries
Help shape community-led activations that deepen engagement, strengthen peer connection, and make Bentley’s ecosystem more dynamic and useful over time


Cross-Functional & Team Leadership

Partner closely with Bentley stakeholders to align priorities, roles, and processes
Translate community feedback and engagement patterns into actionable insights that inform programming, communications, and future investment
Lead and develop a small, high-impact team responsible for day-to-day execution of the Communities Hub and Bentley User Groups
Operate as a player‑coach, setting direction and standards while staying close enough to the work to guide quality and execution
Create focus, momentum, and strong operating rhythm in a function that is still being built and refined


What Success Looks Like

Bentley builds a stronger and more credible approach to engaging developers within its broader community ecosystem
Developers, users, and customers have clearer pathways to discover Bentley, learn, connect with peers, and stay engaged over time
The Communities Hub becomes a more trusted, intuitive, and valuable destination
Community programs and touchpoints feel more connected, intentional, and strategic rather than one‑off
Community engagement grows in quality, relevance, and consistency
Internal teams view community as a meaningful channel for engagement, insight, and advocacy


Requires sitting or standing at will while performing work on a computer (or any other physical requirements)
Willingness to travel as needed

Qualifications

10+ years in community, community marketing, digital engagement, platform strategy, or related roles
Open‑source community experience and/or open‑source community platforms
Proven experience building, scaling, or evolving digital communities or community platforms
Strong big‑picture thinker who can connect strategy to execution and bring structure to a growing function
Excitement around experimentation, with a mindset of testing new ideas, learning quickly, and refining what works
Demonstrated ability to think creatively and outside the box about how communities should be structured, activated, and grown
Experience leading community operations, engagement programs, and cross‑functional stakeholder alignment
Experience leading and coaching small teams in fast‑moving, matrixed environments is a plus
Curiosity around the usage of AI in workflows, ideally some experience adopting this in a professional setting
An exciting career as an integral part of a world‑leading software company providing solutions for architecture, engineering, and construction
An attractive salary and benefits package
A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups
A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world

Equal Opportunity Employer
Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.
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