Senior Marketing Leader
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We are seeking a strategic and results-driven Senior Marketing Manager to join our team. As a key member of the Senior Management Team, you will be responsible for executing a results-focused annual marketing plan, managing a talented marketing team, and overseeing various marketing initiatives.
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Key Responsibilities:
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* Leadership & Collaboration:
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o Work closely with the Sales & Marketing Director to align on strategy and direction.
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o Collaborate weekly with the Ecommerce Manager to integrate offline and online marketing efforts.
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o Partner with Heads of Sales and Retail to ensure marketing needs are met, with bi-weekly reviews.
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o Lead, develop, and motivate the marketing team, ensuring delivery of the Marketing Plan.
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o Manage vendor relationships, conduct evaluations, and ensure clear, effective briefs.
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* Strategic Marketing Planning:
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o Analyse and report on campaign performance and ROI.
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o Deliver monthly progress and budget reports, and present marketing metrics (KPIs) regularly.
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* Team Development:
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o Conduct weekly one-on-ones with team members to review performance and development.
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o Facilitate internal communications to align marketing with wider business goals.
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o Lead engaging weekly team meetings and monitor role effectiveness within the team.
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* Campaign & Brand Management:
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o Plan and implement integrated marketing campaigns, including ATL advertising and PR.
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o Oversee all brand activity across multiple territories.
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o Monitor competitor activity and align marketing with sales strategies.
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o Manage relationships with creative and media agencies for ongoing campaign optimisation.
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Skills & Experience Required:
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* 3+ years in a senior marketing role with team management responsibilities.
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* Degree or qualification in Marketing is essential.
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* Proven ability to manage multiple projects simultaneously.
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* Strong analytical and communication skills.
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* Experience working with external marketing agencies.
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* Track record of delivering impactful, measurable campaigns.
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