Role Description
The Digital Marketing / E-commerce Marketing Manager is responsible for developing and executing online marketing strategies to drive brand awareness, customer engagement, and e-commerce sales. This role involves managing digital campaigns across multiple channels, optimizing online platforms, and using data-driven insights to maximize return on investment. The manager will collaborate with cross-functional teams including product, creative, and sales to ensure alignment of marketing initiatives with overall business goals.
Key responsibilities include planning and executing digital marketing campaigns, overseeing SEO, SEM, social media, email marketing, and paid advertising. The role also involves managing the e-commerce platform to optimize user experience, improve conversion rates, and ensure seamless customer journeys. Additionally, the manager will analyze campaign performance, generate reports, and use insights to continuously refine strategies and drive measurable business results.
The ideal candidate combines creative thinking with analytical skills, staying current with digital marketing trends and emerging e-commerce technologies, and can translate insights into actionable strategies.
Qualifications
* Proven experience in digital marketing and e-commerce, with expertise in online sales strategies
* Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and online merchandising
* Proficiency in SEO, SEM, social media marketing, email marketing, and paid advertising campaigns
* Strong analytical skills to track KPIs, interpret data, and optimize campaign performance
* Experience with web analytics and reporting tools (e.g., Google Analytics, Hotjar)
* Ability to optimize e-commerce platforms for user experience (UX) and conversion rate (CRO)
* Knowledge of customer acquisition, retention, and digital marketing trends
* Excellent communication, project management, and collaboration skills
* Familiarity with A/B testing, content marketing, and online advertising strategies
* Creative problem-solving skills and a results-driven mindset