Outdoor Adventure Store, one of Ireland's leading outdoor retailers, is seeking a confident and creative
Social Media & Marketing Executive
to lead our day-to-day social media content and support wider marketing activity.
This is a
content-first, hands-on role
focused on growing our social media channels through
daily posting, on-camera content creation, and the development of creative assets
. You will work directly with
industry-leading outdoor brands such as Rab, Helly Hansen, Berghaus, and Osprey
, helping showcase premium global products to an engaged and passionate outdoor community.
This role is ideal for a
recent graduate or early-career professional who enjoys creating content
, is comfortable on camera, and wants real-world experience inside a fast-paced retail business.
The Role
Working as part of a small, close-knit team, you will play a visible role in how Outdoor Adventure Store shows up online and in-store. You'll have the freedom to test ideas, follow trends, and experiment with formats while taking real ownership of our social channels.
You will work hands-on with premium outdoor products and campaigns, creating content that highlights technical features, performance benefits, and seasonal collections from global brands including
Rab, Helly Hansen, Berghaus, Osprey and more.
Key Responsibilities:
Social Media & Content Creation (Primary Focus)
* Plan, film, edit, and publish
daily content
across Instagram, Facebook, and TikTok
* Confidently appear on camera to showcase products, promotions, and seasonal campaigns
* Independently test new creative ideas, trends, and formats
* Capture photos and short-form video content in-store and on location
* Engage with customers, respond to messages and comments, and encourage UGC
Email Marketing (Support)
* Build and schedule weekly marketing emails using Klaviyo
* Assist with segmentation, campaign setup, and basic performance reporting
* Support key promotional and seasonal email campaigns
Graphics & Creative
* Create graphics for social media, email, website banners, and in-store use
* Maintain consistent visual branding across all channels
* Produce creative assets using tools such as Canva, CapCut, or Adobe
Promotional & In-Store Materials
* Design flyers, signage, and promotional assets
* Coordinate with external printers and suppliers
* Support in-store promotions and retail campaigns
Shopify & E-Commerce Support
* Assist with product updates, merchandising, and basic website changes
* Support online campaigns and seasonal trading activity
* Gain hands-on experience with Shopify Plus
Requirements
* Degree in Marketing, Business, Graphic Design, or a related field
* Comfortable filming yourself and appearing on camera regularly
* Strong creative skills using Canva, CapCut, or Adobe
* Good written communication and attention to detail
* Highly organised, proactive, and comfortable working independently
* Strong interest in social media, digital content, and e-commerce
Nice to Have
* Basic Shopify knowledge (training provided)
* Photography or video editing experience
* Interest in outdoor activities, fitness, or adventure
What We Offer
* Full-time, on-site role based in Bray, Co. Wicklow
* Staff discounts on outdoor gear
* Hands-on experience creating content for globally recognised outdoor brands
* Daily use of industry-leading tools such as Shopify Plus, Klaviyo, Canva, CapCut, and Adobe
* A fast-learning, practical environment with real responsibility and visible impact
* The opportunity to build a strong foundation in digital marketing and content creation within a growing retail business for recent graduates and early career professionals