Senior PPC Specialist
Core Optimisation, a rapidly growing digital agency and Google Partner/Meta Business Partner is seeking a Senior PPC Specialist with 5+ years' experience to lead and scale high-performance paid search campaigns. This role reports directly to the Head of Paid Media and will also work other key stakeholders across the business.
Key Responsibilities:
Campaign Management
* Lead and optimise PPC campaigns across Google, Microsoft, and paid social platforms.
* Improve ROI through bid management, ad copy optimisation, keyword strategy, and landing page refinement.
* Conduct keyword research, audience segmentation, and competitor analysis.
* Plan and execute A/B tests across ads, audiences, and landing pages.
Data & Reporting
* Analyse campaign data and deliver clear, actionable insights on core KPIs.
* Identify trends, forecast performance, and recommend scaling strategies.
* Use GA4, Looker Studio, and platform analytics to track results.
Strategy & Collaboration
* Align PPC strategy with wider digital marketing and business objectives.
* Develop growth-focused plans for lead generation, acquisition, and revenue.
* Stay up to date with platform changes and industry best practices.
Client Communication
* Act as the primary contact for PPC performance and strategy.
* Present insights and recommendations to clients and senior stakeholders.
* Support and mentor junior team members.
Budget Management
* Manage and forecast PPC budgets to ensure efficient spend and strong ROI.
* Track and report monthly budget performance.
Requirements
* 5+ years managing high-ROI PPC campaigns.
* Expertise in Google Ads and Microsoft Ads; Meta Ads experience a plus.
* Proficient with GA4, Shopify, Looker Studio, and SEMrush
* Strong analytical skills and data-driven decision-making.
* Experience in A/B testing, automation, keyword research, and audience targeting.
* Excellent communication and presentation skills.
* Advanced Excel proficiency.
* Understanding of how PPC integrates with SEO, Social, Content, and CRO.
* Level 6+ Digital Marketing qualification desirable.
What to Expect:
* Competitive salary DOE
* Hybrid working model
* Yearly profit share bonus
* Regular Social Events
Take a look at our website for further information on who we are and how you can grow your career with us: Careers | Core Optimisation