OverviewSenior Demand Generation Manager at Clio. Lead and scale demand generation efforts targeted at Clio's core markets across Europe, the Middle East and Africa. Develop and execute multi-channel campaigns to drive awareness, generate high-quality leads, and accelerate pipeline growth for Clio. This role can be performed from the Dublin hub or on a remote basis in Ireland or London, with occasional travel to the UK and North America for meetings and events.Our Marketing team is distributed across Ireland, the UK, Canada, the US, and Australia. We value initiative, excellence, experimentation, and care about results, and we operate with async, video, and Slack communication to collaborate effectively.As the Senior Demand Generation Manager for EMEA at Clio, you’ll be part of a high-performing marketing team focused on growth in international markets and driving impact across the business.What you’ll work onStrategy & Planning: Develop and own the demand generation strategy aligned with revenue goals and customer acquisition targets, focusing on solo, small, and mid-sized law firms across international markets. Identify key growth levers across paid, owned, and earned media. Collaborate with product marketing and content to ensure messaging resonates with key personas.Campaign Management: Plan and execute multi-touch campaigns across channels (email, paid search, paid social, display, webinars, content syndication, ABM-lite, etc.). Manage lead lifecycle from generation to hand-off to sales, optimizing for conversion at every stage. Collaborate with content, design, and sales to create campaign assets and GTM plans.Performance Optimization: Monitor and optimize campaign performance using tools like Asana, Salesforce, and Google Analytics. Run A/B tests on creative, landing pages, and CTAs to improve CTR, CPL, and conversion rates. Analyze and report on ROI and CAC for all demand gen activities.Collaboration: Partner with SDRs and sales to ensure alignment on MQL definitions, lead scoring, and pipeline goals. Work cross-functionally with product, customer marketing, and operations to support full-funnel marketing strategies.Budget Management: Manage demand gen budget, allocating spend across programs based on ROI and strategic priorities.Qualifications & Requirements5–7 years of B2B SaaS marketing experience with a strong emphasis on demand generation.Proven experience targeting SMB segments in EMEA & APAC (or relevant geography).Deep knowledge of marketing automation and CRM platforms (e.g., Salesforce).Strong analytical skills with a metrics-driven mindset.Excellent project management and organizational skills.Experience in high-growth SaaS environments with tight feedback loops and rapid iteration.Exceptional communication and collaboration abilities.Bonus pointsFamiliarity with SEO/SEM, paid social (LinkedIn), and digital advertising strategies.Experience running webinar and event-based lead generation campaigns.Understanding of customer journey mapping and funnel metrics.ABM or intent-data-driven marketing experience, including agency experience.Compensation & BenefitsSalary range: €80,800 to €95,000 to €109,200 EUR, with separate bands for other regions including San Francisco/Bay Area.Eligible for variable pay based on company performance, paid quarterly.Competitive, equitable salary with top-tier health benefits and dental coverage.Hybrid work environment with in-office expectation for local employees 2 days per week on Anchor Days.Flexible time off policy and pension contribution.Clioversary recognition program at 3, 5, 7, and 10 years.Diversity, Inclusion, Belonging and Equity (DIBE) & AccessibilityWe are dedicated to diversity, equity and inclusion. We foster an environment where teams feel included, valued, and enabled to do their best work, wherever they choose to log in from. We encourage candidates from all backgrounds to apply and provide accessibility accommodations during the recruitment process if needed.
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