About us: How did Web Summit become, in the words of Forbes, "the best tech conference on the planet"?
Meaningful connections.
Our tech events are unmissable because we make it easier for the right people to meet and connect.
Everyone at Web Summit works towards this goal.We're always looking to build on the impact we have already made at Web Summit.
In the coming years we'll take Web Summit to new markets, promoting global connectivity, highlighting important issues and connecting global leaders – all while making a positive impact on the environment and communities we encounter.To build a better company, we have to better ourselves.
We do that by finding the most ambitious people to work with us.
About the team We're looking for an experienced and strategic Advertising/Performance Marketing Team Lead to guide our paid media function at Web Summit.
Advertising is a core engine for lead generation, pipeline and revenue across all our events.
We are looking for a leader who can set direction, coach a growing team and deliver high-quality campaigns across multiple platforms.You'll lead a team working across Meta, Google, LinkedIn and emerging channels, while building the systems, frameworks and reporting that support scale, clarity and performance.
This role suits someone who can balance day-to-day delivery with long-term capability building, and who enjoys working collaboratively with marketing, data, creative and operations.
What you'll achieve at Web Summit Lead the paid media strategy for all Web Summit events, ensuring activity contributes directly to lead and revenue targets.
Drive measurable ROAS and ensure paid media meaningfully contributes to pipeline and overall marketing performance.
Manage, mentor and grow the advertising team, with clear workflows, expectations and development plans.
Oversee campaign planning and execution across Meta, Google, LinkedIn and emerging platforms, ensuring quality, accuracy and alignment with our messaging and creative approach.
Partner closely with creative teams to brief, refine and evolve copy and assets so campaigns land clearly and resonate with each audience.
Own the annual advertising budget and monthly performance tracking, identifying efficiencies and areas for reinvestment.
Partner with Analytics, Data Science and FP