Job Description
This role is a key part of the Digital Center of Excellence in Dublin, where you will be responsible for managing and optimizing web analytics and paid media pixel setup to empower data-driven decision-making. You will bridge technical implementation with actionable insights, ensuring seamless web tracking and reporting across digital platforms.
Key Responsibilities:
* Create measurement plans for key campaigns, website rollouts or new functionalities
* Brief website developers to brief and test data layer events, ensuring accurate capture of user interactions
* Be single point of contact to analyze, brief and test pixel requests for paid media campaigns
* Provide playbooks, insights and recommendations based on data collected through GA4, helping guide marketing strategies and operational decisions
Required Skills and Qualifications
- Bachelor's Degree in Computer Science, Digital Marketing, Data Analytics, or a related field. Preference for certifications in GA4 and GTM.
- 5 years experience with Google Tag Manager and GA4.
- Experience collaborating with IT teams to implement and troubleshoot technical solutions for web analytics and tag management.
- FMCG or CPG industry experience is advantageous.
Benefits
The company offers hybrid working arrangements within Ireland, giving you the best of both worlds. This role is based out of the brand-new Dublin office at One Charlemont Square, Charlemont St, Saint Kevin's, Dublin.
Other Information
The company exists to Unearth the Extraordinary, with a purpose that binds the global organization together. The company values collaboration, teamwork, relationship building skills across multiple levels and functions in an organization.