Role Profile
GRADE:
33
JOB TITLE:
Trade Marketing Support Executive
FUNCTION:
Trade Marketing
SUB FUNCTION:
Trade
CITY & COUNTRY:
Dublin, Ireland
Role Summary
To support the Trade Marketing function by coordinating B2B (Tetris) campaign activity, managing permanent POSM (Trade Furniture) assets, and providing structured data, planning, and operational support.
The role also ensures continuity through trained backup coverage for the Trade Marketing Executive.
Reporting & Key Relationships
Reports to:
Trade Marketing Manager
Number of Direct Reports:
N/A
Core Relationships:
Internal – Trade, Marketing, SP&I, and other key internal partners
Geographic Scope:
Ireland EM
Travel Required:
N/A
Key Responsibilities
Planning
Align B2B (Tetris) campaign requirements with the annual Trade Business Plan and translate Trade Cycle objectives into clear campaign briefs and internal communications.
Coordinate cross-functionally to ensure campaign execution, Trade Furniture, and system requirements are clearly understood, scheduled, and delivered.
Prepare and manage campaign content for the B2B website and field teams, ensuring consistency and timely availability.
Support forecasting, planning, and lifecycle management for Trade Furniture placement, while maintaining the campaign calendar and Trade visibility roadmap.
Provide planning and execution support as backup to the Trade Marketing Executive.
Operations
Execute and maintain B2B (Tetris) campaigns, including content publishing, quality checks, tracking Trade Furniture placements and removals, and monitoring digital functionality.
Coordinate and ensure internal alignment on Trade Cycle execution, promptly escalating any operational or campaign-related issues to relevant stakeholders.
Communicate campaign and operational updates to the Field Team to ensure flawless in-store execution.
Maintain and update internal trackers and systems with campaign status, asset changes, and reporting inputs.
Identify, recommend, and support improvements across campaign execution, Trade Furniture processes, and overall B2B operations.
Backup – Trade Marketing Executive (Backup duties only)
Support weekly Trade reporting, data checks, and performance summaries.
Assist with cycle administration, surveys, data validation, and campaign build tasks.
Support preparation/validation of data required for CRM, SAP, EPOS and reporting systems.
Provide business-side inputs or approvals required during system updates, campaign launches, or testing cycles.
Other
Participate in UAT testing for Salesforce, Ivy, Anaplan and SAP-SF integrations from a business validation perspective.
Raise, monitor and complete business-driven Change Requests (CRs) for the Irish end market.
Experience, Skills & Knowledge
Educated to degree level or with appropriate experience.
Proficient with Microsoft Suite, Power BI, SAP, Salesforce.
Approximately 2 years' experience in FMCG.
Strong communication, analytical and interpersonal skills.
Eye for business and ability to work on own initiative.
Education / Qualifications
Educated to degree level or with appropriate experience.
EEO Statement
At BAT, we develop collaboration, inclusion, and partnership as the foundation of how we work.
We are committed to creating an environment where everyone can thrive regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic or professional background, perspectives or thinking styles.
We believe that diversity of thought and experience strengthens our organization and drives better business outcomes.
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