Yomali is entering its next phase of commercial scale across a portfolio of SaaS, FinTech, eCommerce, and service businesses.
Today, the majority of growth comes through conferences, referrals, and relationships. We are now looking to build a scalable, measurable inbound acquisition engine that can generate pipeline consistently across multiple businesses.
This role exists to architect and lead that transformation.
We are not looking for a traditional brand marketer. We are looking for a true growth operator — someone obsessed with pipeline, ROAS, CAC, attribution, conversion rates, and execution speed.
You will build the marketing function from zero, personally execute early growth initiatives, and eventually scale a high-performing team and growth engine across the portfolio.
What You’ll Own
Growth & Lead Generation
* Build scalable B2B inbound lead generation systems
* Launch and optimize paid acquisition campaigns across:
o Google
o LinkedIn
o Meta
o YouTube
o Emerging channels
* Create landing pages, conversion funnels, nurture flows, and lead qualification systems
* Drive measurable pipeline and revenue growth across portfolio companies
* Own CAC, ROAS, conversion rates, attribution, and marketing ROI
Content & Storytelling
Build a repeatable content engine focused on authority, trust, and demand generation through:
* Video content
* Case studies
* Thought leadership
* Webinars
* Social media content
You will help position each business within the portfolio as a market authority.
Systems & Marketing Infrastructure
* Build and implement the modern marketing stack from scratch
* Create reporting, analytics, attribution, and tracking systems
* Continuously optimize campaigns and funnels based on performance data
* Establish scalable marketing processes and workflows
Team Building & Leadership
* Start as a highly hands-on individual contributor
* Hire and scale a lean, high-performing growth team over time
* Manage agencies, freelancers, AI workflows, and future internal hires
* Build a culture of experimentation, speed, accountability, and measurable outcomes
What Success Looks Like
First 60 Days
* Audit current marketing landscape across portfolio companies
* Define ICPs, positioning, funnels, and GTM priorities
* Launch initial acquisition experiments
* Build strategic roadmap for scalable growth
3–6 Months
* Lead generation engines producing qualified inbound pipeline
* Positive ROI established within at least one business unit
* Website and brand transformation underway
* Marketing stack fully operational and measurable
After 12 Months
* Predictable inbound pipeline across portfolio companies
* Strong SEO and social growth
* Clear authority positioning in target markets
* High-performing growth team established
* Marketing operating as a measurable revenue engine
What We’re Looking For
Must-Haves
* Proven success building B2B growth and lead generation systems
* Hands-on paid media buying experience
* Deep understanding of:
o Funnels
o Attribution
o Conversion optimization
o Lead qualification
o Performance marketing
* Experience driving measurable revenue impact through marketing
* Strong storytelling and communication skills
* Ability to operate autonomously in fast-moving environments
* Comfortable building from zero with limited structure
Nice-to-Haves
* Experience within SaaS, FinTech, eCommerce, or digital-first businesses
* Experience scaling marketing teams from 0 → 1
* Strong LinkedIn or personal brand presence
* Familiarity with AI tools, automations, and modern growth workflows
Who Thrives Here
This role is ideal for someone who is:
* A builder first
* A growth operator second
* A strategist third
You thrive when:
* Building systems from scratch
* Testing quickly and iterating constantly
* Owning revenue outcomes directly
* Operating with high autonomy
* Solving ambiguous growth problems
You think in:
* ROAS
* CAC
* Pipeline
* Revenue
* Conversion rates
—not vanity metrics.
This role is likely not a fit for someone who:
* Prefers highly structured corporate environments
* Operates primarily as a people manager without execution depth
* Focuses more on brand awareness than measurable growth outcomes
Why People Stay / Love Working Here
* Executive-level autonomy
* Direct access to the CEO and portfolio leadership
* Opportunity to build across multiple growing businesses
* Ability to create a marketing function from a true blank canvas
* High-trust environment with strong leadership support
* Significant investment already committed toward growth
“I like to hire great people, get out of their way, and back them 100%.” — Mike Peters, CEO
What’s In It For You
* Rare opportunity to architect a portfolio-wide growth engine
* Massive ownership and visibility
* Opportunity to build and scale your own marketing organization
* Direct impact on company growth and revenue
* Exposure across SaaS, FinTech, eCommerce, and services businesses
* Long-term executive growth opportunity
Interview Process
1. Introductory Screening Call
2. Leadership & Competency Interview
3. Strategic Growth Deep Dive
4. Final CEO Conversation
About Yomali
Yomali is a portfolio of ambitious, fast-growing businesses spanning SaaS, FinTech, eCommerce, and service industries.
We are building scalable companies with strong operational foundations, modern growth infrastructure, and long-term acquisition ambitions. Our environment is fast-moving, entrepreneurial, and highly execution-focused — designed for people who want to build meaningful commercial impact.