Job Overview
The hotel is seeking a dynamic and creative Digital Marketing Associate to join its team.
Key Responsibilities:
1. Digital Marketing
* Assist with the planning and execution of digital marketing campaigns across various channels.
* Maintenance and monitoring of hotel website.
* Content creation, updating and editing of websites information while considering SEO strategy.
* Monitoring of booking engine content, promotions and special offers.
* Completion of monthly website audits.
* Review and audit content on 3rd party websites and OTAs and ensure that the content is appropriate and adheres to brand guidelines and the hotel standard.
* Measure performance of digital marketing efforts using web analytics.
* Creating and reviewing of digital assets.
* Attending monthly website calls if necessary.
* Monthly digital marketing reporting.
2. Social Media
* Manage & execute the social media content calendar.
* Content creation, planning and executing.
* Daily management of social engagement and community management.
* Actively grow engagement on social media channels.
* Work with local media for placing hotel advertising.
3. Offline Marketing
* Assist with the creation and delivery of hotel print collateral and promotional material.
* Work with external design companies on brief, look and feel of the print material.
* Research offline advertising opportunities.
* Hotel product knowledge opening times, updated menu, event information etc.
* Operating hotel advertising in-room TV systems and display current offers and information.
* Industry Awards entry completion on behalf of the hotel.
* Liaise and communicate with the assigned PR agency.
4. Teamwork & Admin
* A self-starter, working closely with the General Manager & DOS to ensure the successful implementation of various digital and offline marketing sales promotions for the hotel.
* Working with external digital and creative agencies to ensure all briefs for all creative work adheres to the hotel vision and brand guidelines / tone / language / imagery across all platforms, and timelines and budgets adhered to.
* Work with the hotel management teams to ensure clear communication, timely completion of the tasks and help deliver the overall marketing plan.
* Daily completion of the task tracker system.
* Compile weekly/ monthly Marketing reports at request of General Manager.
* Use of the system to assist with work flow and activity management.
* Research and compile data on competitors, customers and key market trends.
* General administration for Marketing team.
Requirements:
* 2 years previous experience in a marketing support role, preferably within the hospitality sector.
* Experience in working with content management systems and digital agencies.
* Highly organised, strong team player and ability to work in fast paced environment.
* Outstanding attention to detail and strong communication & creative skills are essential.
* Excellent skills in Microsoft Office Creative flair together with Canva or other graphic design tool essential.
* This is a full-time role on-site at the hotel.
Benefits:
* Attractive Salary
* Meals on Duty
* Free Car Parking on site
* Educational Assistance Programme
* Bike to Work Scheme
* Staff/Family & Friends Discount in all hotel Properties
* Reduced Rate Leisure Centre Membership
* Employee Assistance Programme
About Us:
The MHL Hotel Collection is a collection of unique and individual hotels in key city and resort locations throughout Ireland.