Head of Brand & Marketing, Logitech Personal Workspace Solutions (PWS)
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Location: Lausanne, Switzerland preferred. Other options: Cork (Ireland), Paris (France), London (UK), or Utrecht (Netherlands) with time in the Lausanne office every 2 weeks.
Reports to: General Manager, Personal Workspace Solutions business group
Seniority level: Executive
Employment type: Full-time
About the Role
We are seeking a strategic, digitally fluent marketing executive to lead marketing and brand building for our largest business group, Personal Workspace Solutions (PWS). This is a pivotal, high‑visibility role responsible for transforming Logitech from a trusted industry leader into an iconic global brand. You will amplify and execute the global brand and marketing strategies, working closely with the CEO and executive team to accelerate PWS growth through high‑visibility, culturally resonant campaigns across social, influencer, and digital channels.
What You'll Do
* Define and drive the Global Brand narrative to build an iconic brand: unify brand storytelling, digital media, social engagement, and creator content into a single, powerful plan with clear annual investment priorities defined by audience, categories/products, platforms, countries and channels. Oversee all global content strategy and creative work.
* Drive world‑class Digital‑First Marketing: deliver culturally resonant content across digital platforms, with a focus on search and social/influencer excellence.
* Measure marketing impact & drive continuous improvement: use data analytics to continuously optimize plans, campaigns and maximize ROI/ROAS in real time.
* Lead & collaborate: lead a global team of 12 and partner closely with the PWS global Business Unit and regional/country marketing teams across Logitech’s matrix to deliver brand and business impact at scale.
* Build & manage: foster a high‑performing team that blends creative storytelling with analytical precision, and manage top‑tier agency partners to deliver breakthrough work.
* Ensure brand coherence: maintain brand consistency across all consumer touchpoints, from packaging and e‑Retail to software and B2B initiatives.
Who You Are
* A proven track record of leading growth for a global consumer brand through digital‑first marketing.
* Deep expertise in Search, Social/influencer, and content marketing on a range of platforms, including but not limited to TikTok, Instagram, YouTube and Reddit.
* A combination of proven creative excellence and data/analytical approaches for measurable business outcomes (ROI/ROAS).
* Mastery of navigating a global matrixed organization, balancing global strategy with regional/local activation.
* A creative and resourceful mindset, focused on driving large impact with optimized budgets.
* Experience in building and retaining high‑performing teams; and inspiring and managing a strategic agency network.
* Fluency in English; experience in European and US markets (China is a plus) and a college degree.
Benefits and Culture
We offer comprehensive and competitive benefits packages designed to support your physical, financial, emotional, intellectual and social wellbeing. You can work remotely from most locations or on‑site in our Lausanne office, as part of our hybrid work model.
Equal Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
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