The Opportunity:We're seeking a CRM Specialist to lead CRM and email marketing campaign activity for the German market, working within a growing marketing team. Reporting to the Content Manager, this role plays a central part in managing Salesforce marketing automation, nurturing leads, and driving marketing-qualified leads through to sales-qualified leads.You'll act as a bridge between marketing and sales, managing CRM campaigns, improving automation, and providing actionable insights that help drive engagement and conversions.This is a fantastic opportunity for a data-driven marketer with strong Salesforce experience who wants to shape CRM best practice and make a tangible impact in a growing, international business.About The Company:Our client is an international financial services organisation with a strong European presence and an established Dublin office that serves as its innovation and marketing hub. The Dublin team plays a key role in developing and promoting investment and insurance solutions across multiple markets.Key Responsibilities:Own and optimise Salesforce CRM and Pardot marketing automation workflows.Plan, execute, and manage multi-channel campaigns, with a strong focus on email marketing and lead nurturing.Develop segmentation and lead-scoring strategies to refine database quality and drive engagement in the German market.Collaborate with internal stakeholders in marketing, sales, and content to ensure campaigns align with business goals.Manage reporting and campaign analytics, introducing automation and improving visibility via tools such as Power BI.Partner with content teams to ensure the right message reaches the right audience at the right stage of the funnel.Contribute to the continuous improvement of CRM data hygiene, campaign performance, and automation efficiency.The Successful Candidate:4–6 years' experience in CRM or campaign management, ideally within B2B, lead generation, or financial services.Hands-on experience with Salesforce CRM (HubSpot or Marketo will also considered).Demonstrated experience in email marketing, campaign optimisation, and lifecycle management.using reporting and analytics tools (e.g., Power BI, Tableau).Strategic thinker with a proactive mindset, able to refine and improve existing systems and processes.Excellent communication and stakeholder management skills.German language skills and/or experience marketing to the German market are a significant advantage.