About the Client
Our client is a well-established, purpose-led social impact organisation with a significant public profile and a long-standing contribution to society. Through a wide range of programmes, initiatives and partnerships, the organisation supports positive social, cultural and economic outcomes on a national basis.
Operating from a large, multi-use venue, the client delivers major events and experiences across sport, hospitality, live entertainment and exhibitions, welcoming millions of visitors annually. Revenue generated through these activities directly supports the organisation's social impact mission, enabling partners, clients and audiences to contribute to meaningful and sustainable change.
Role Overview
Our client is seeking a Marketing and Communications manager to play a pivotal role in developing a centre of excellence for strategic marketing, communications, media relations, brand and digital activity.
Reporting into senior leadership, the role requires strong experience in integrated marketing and communications planning, campaign execution and media engagement. Alongside leading the marketing and communications function, the successful candidate will oversee planning and delivery for a number of high-profile organisational milestones and flagship initiatives.
Key Responsibilities
Strategic Marketing and Communications
* Develop and deliver comprehensive marketing and communications strategies aligned to the organisation's social impact goals, commercial objectives and key milestones
* Craft compelling messaging that resonates with a broad range of stakeholders, balancing purpose-led storytelling with commercial positioning
* Embed an integrated, organisation-wide approach underpinned by strong governance, processes, tone of voice and brand consistency
* Align campaigns with organisational purpose while showcasing the ability to deliver high-quality experiences and measurable outcomes
* Use data and insights to identify trends, inform strategy and continuously optimise performance
* Oversee and enhance digital platforms to drive engagement and deliver a strong user experience
Media Relations
* Lead media relations activity, working with media contacts and external agencies to secure positive coverage and manage reputational risk
* Proactively develop content and narratives that reinforce the organisation's value proposition
* Position senior leaders as credible voices through thought leadership, commentary and speaking opportunities
Brand Governance and Reputation
* Support the development and implementation of a cohesive brand strategy reflecting both social impact and commercial objectives
* Act as brand guardian, equipping internal stakeholders with appropriate tools and guidance
* Monitor public and media perception, proactively managing issues and amplifying positive stories
Internal Alignment
* Work closely with commercial teams to align marketing and communications activity with revenue, sponsorship and partnership objectives
* Collaborate with fundraising, membership and related functions to support engagement with donors and partners
* Ensure strong cross-functional alignment through clear processes, planning and content calendars
* Deliver high-quality marketing, branding and sales enablement materials to support organisational objectives
Qualifications and Experience
* Proven experience in senior marketing and communications roles
* Strong commercial acumen with a track record of delivering measurable results
* Experience leading significant, organisation-wide marketing and communications campaigns
* Deep understanding of brand management, media relations and digital strategy
* Familiarity with ESG or purpose-led reporting and communications
* Excellent organisational and project management skills, with experience leading cross-functional teams and external partners
* Strong communication, presentation and stakeholder engagement skills