Lawler Sustainability is an award-winning multi-disciplinary engineering business. We are HQ'd in Kilkenny, with offices in Dublin and London, and a client base that stretches across Ireland, the UK, Europe, and the Middle East.
We are seeking a Senior Sales and Communications Lead who will work closely with company directors and the CEO. Are you comfortable in the digital space and engaging with stakeholders at all levels including leads, existing clients, senior management, and other key personnel? Do you have strong written and oral presentation skills, with a keen attention to detail and experience delivering campaigns on-time and to the expected standard? Do you have substantial experience building and maintaining strong client relationships? Are you comfortable supporting our teams in adapting content to appeal to different audiences across a range of digital and traditional channels, with a deep understanding of our brand? If so, we would love to hear from you.
Key Responsibilities
* Sales: Management of sales leads coming in through various channels including website, emails, and phone calls.
* Sales: Management of client relationships through the sales process.
* Sales: Lead generation through advertising and marketing campaigns (LinkedIn, webinars, email campaigns through Active Campaign) with monthly sales updates.
* Sales: Engagement with existing and former clients to provide updates on service offerings and re-engagement campaigns.
* Sales: Monitoring of deal status and accurate sales pipeline projections.
Website Updates
* Work alongside our website designer in developing and improving configuration.
* Create content for and update our service offerings, news articles, etc.
Advertising Campaign & Website Analytics Review
* Monitor analytics and performance metrics to track progress and identify areas of improvement, creating monthly reports to communicate results.
Marketing Collateral
* Create, update, and disseminate our marketing collateral in line with our brand guidelines, e.g., brochures for each service offering.
* Work closely with other departments to ensure alignment between external and internal messaging.
Social Media Management & Content Creation
* Develop and implement digital communication strategies tailored to the needs of varied stakeholders.
* Create engaging content optimised for various channels, including email, intranet, video conferencing and social media.
* Update LinkedIn, Facebook & Twitter feeds on a weekly basis, sharing updates on completed projects, testimonials, team activities, and informative articles to increase brand awareness and client engagement.
* Facilitate webinars for different industries (commercial real estate, hotels & leisure centres, retail, etc.) alongside engineers and other team members via LinkedIn/Microsoft Teams to inform on service offerings and educate.
Newsletter
* Create and disseminate an in-house newsletter on a bi-monthly basis, with input from all departments through ongoing communications with team leads.
Requirements
* A minimum of five years' experience in digital marketing or communications and sales, including at least two years of team leadership or people management experience.
* A Bachelor's degree or equivalent in Communications, Sales, Marketing or other relevant discipline.
* Good networking and influencing skills with a focus on achieving positive outcomes from interactions.
* Strong analytical skills and the ability to create and deploy strategic and tactical plans.
* Effective problem solving skills and the ability to work quickly, efficiently and to tight deadlines.
* Technical proficiency in Microsoft Office, Canva, Google Analytics, Active Campaign, WordPress.
* CRM system management: Familiarity with and experience using Active Campaign is an advantage.
* A genuine passion for and knowledge of sustainability and the construction industry.
What we're offering
* Private healthcare fully subsidised.
* Great work-life balance.
* Remote working and bike-to-work scheme.
* Fast-moving and challenging role.
* Great culture and company social committee.
* Close working relationship with senior managers and directors.
* Direct exposure to clients.
* Be part of a CIBSE award winning engineering firm.
* Excellent career progression in a company that supports your personal and professional development, through internal and external CPD.
* Competitive salary dependent on experience.
* Generous annual leave.
* Early finish on a Friday.
We hope to hear from ambitious individuals looking to work in a company which places a great emphasis on their staff and rewards achievement. If you think you fit what we're looking for, do not hesitate to apply today!
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