Job Title: Shopper Marketing Executive
Location/Travel: Dublin - Kylemore Office
Band: Band B
Working Hours/Shift Pattern: 37.5 hrs Mon-Fri
Business Unit: Ireland Marketing
No. of direct reports: 0
Team: Marketing Ireland
Line Manager: Senior Shopper Marketing Manager - Niamh Blighe
Application closing date: All positions are advertised for a minimum of 7 working days, and could close for new applications any time after this date.
At Britvic, we make, market and sell great-tasting soft drinks, offering refreshments to billions of consumers worldwide. We're constantly refreshing and reimagining our business, ensuring it's innovative and evolving while staying true to our vision – to be the most dynamic soft drinks company, creating a better tomorrow.
Job Overview
Britvic Ireland is seeking a dynamic Shopper Activation Manager to bring our brand strategies to life across key trade channels, both in-store and online. This role focuses on creating and executing innovative shopper activation programs, driving market share growth through engaging Below-the-Line campaigns tailored to diverse outlet types.
The ideal candidate will be a proactive, creative thinker with a passion for Shopper Marketing, adept at collaborating with stakeholders and agencies to deliver impactful, results-driven campaigns. If you thrive on bringing brand strategies to shoppers and achieving executional excellence, this is the opportunity for you.
Key Responsibilities
* Translate brand strategy into actionable shopper marketing campaign plans, leveraging insights on shopper triggers and barriers to purchase.
* Develop yearly and monthly shopper activation plans with clear KPIs across key customers, aligning with company priorities, brand strategy, and customer events.
* Collaborate with commercial teams, brand marketing, and agencies to develop optimal BTL marketing materials and innovative approaches for transformative point-of-purchase engagement.
* Build strong relationships with key customers, ensuring BTL activation aligns with their strategies, POS requirements, and complexities.
* Manage the Shopper Marketing budget, including spend forecast, monthly tracking, and cost-effective agency management.
* Track and evaluate execution in-channel against agreed KPIs, adopting a "Win, Learn, Change" approach.
Knowledge, Skills and Experience Required
* Excellent communication, influencing skills, and strong attention to detail.
* Strong networking and relationship management abilities.
* Ability to translate strategy into action and highly organized with strong project management skills.
* Understanding of Digital Marketing & ECommerce.
* 1-2 years of experience in Brand or Agency within Shopper Marketing.
* Full Clean Driver's License.
* Honours Degree in Marketing/Business (with a strong marketing module).
Key Behaviours
* Bright, curious, open, and eager to learn.
* Results-driven with a passion for Brand & Shopper Marketing.
* Creative thinker with a solution-oriented mindset and problem-solving skills.
* Excellent planning, process, attention to detail, and time management skills.
* Strong multi-tasker who acts with pace.
* Good communicator with the ability to be succinct, clear, credible, and inspiring.
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