Job: Category & Shopper Insights Lead
Contract Type: Permanent
Location: Ballsbridge, Dublin
Work Type: Hybrid, 2 days on site
The Irish Distillers Pernod Ricard Market Company team are responsible for the sales, marketing and distribution of Pernod Ricard brands throughout the island of Ireland. Pernod Ricard is the world leader in premium international champagnes and spirits. With a portfolio of home‑grown Irish whiskeys, and award‑winning spirits from around the world, we drive the growth of our brands by connecting with our consumers and collaborating with our customers. Our key brands include Jameson, Powers, Absolut, Redbreast, Malfy, Havana Club, West Coast Cooler, Beefeater Gin, Mumm and Perrier‑Jouët. Our Market Company sales and marketing teams work together with a shared vision, “To Shape Ireland’s Drinking Experiences.”
About the role
We are currently seeking a Category & Shopper Insights Lead to join our Retail team. Reporting to the National Account Manager, you’ll lead the development and execution of category growth strategies that shape the future of the Irish Distillers portfolio within the category. Acting as the voice of the shopper and customer, you’ll ensure all category decisions are insight‑led, commercially sound, and deliver measurable results.
This role offers the opportunity to collaborate closely with senior internal stakeholders and external customers at a senior level. Reporting to the National Account Manager, you will be joining a fantastic, collaborative, fun team culture. If you’re passionate about category growth, thrive on turning insights into strategy, and want to influence both retailers and internal leadership, this role will put you at the centre of driving change.
What’s involved?
* Develop and execute a 3-year plan to accelerate category growth across diverse retail channels.
* Shape strategies that unlock both category expansion and increased market share for Irish Distillers.
* Lead range reviews for all key customers, ensuring objective and insight-driven recommendations.
* Drive category initiatives in partnership with retail customers, maximising ROI and joint value creation.
* Play a key role in Joint Business Planning, shaping strategies that deliver for both customers and Irish Distillers Pernod Ricard.
* Leverage Nielsen, dunnhumby, Shopper Intelligence and other data sources to generate best-in-class insights.
* Build dashboards, scorecards and monthly reports to provide clarity on market context, category performance, and growth opportunities.
* Act as a trusted partner to National Account Managers, Marketing, Merchandising, Finance, and HQ.
* Build and manage strong external relationships with customers, agencies, and data providers.
* Manage budgets for category projects and external agency partnerships.
What We’re Looking For
* 3+ years in Category Management, Insights, or a related commercial function.
* Strong technical expertise in Nielsen, dunnhumby, Spaceman or similar tools.
* High proficiency in PowerPoint, Excel, Word.
* Proven strategic thinker, able to design and deliver growth initiatives.
* Skilled in turning data into actionable insights and influencing decisions.
* Experience leading range reviews and delivering commercially successful outcomes.
* Excellent presentation and communication skills, with the ability to engage at all levels.
* Direct customer‑facing experience within retail.
What we offer
* Hybrid working; A blended working arrangement of up to 3 days a week from where you work best.
* Profit share; An annual profit share scheme to reward your contribution to the company’s success.
* Allowance; an annual allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
* People Development: We enable continuous development for our people at every stage of their careers through our people development, online learning, and leadership training programmes.
* Family leave: fully paid maternity, parent and paternity leave, allowing you spend precious time with your new family member.
* Parental Support: Our ‘Reconnect’ programme includes access to a workplace parenting coach, a phased return to work and a supportive environment for new parents.
* Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body and Mind.
* Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice.
Like a well‑blended whiskey, we believe that diverse perspectives make us better and we welcome people from all backgrounds and experiences to create together the spirit that makes us great.
To learn more about our careers, go to our careers page.
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