Job Title: Visual Brand Strategist
Key Responsibilities:
* Develop and implement visual identities, including logos, typography, color palettes, and graphic elements.
* Design and maintain brand guidelines to ensure consistency across all brand touchpoints.
* Produce high-quality visual content for both print and digital platforms, including social media images, website graphics, brochures, and advertisements.
* Collaborate with the marketing team to brainstorm and develop creative concepts and campaigns that reflect the company's brand and business objectives.
* Assist in designing and formatting marketing collateral, such as presentations, email templates, e-books, and newsletters.
* Support the design and upkeep of the company's website and other online properties, ensuring a cohesive and engaging user experience.
* Create and refine design drafts, storyboards, and prototypes for internal review and feedback.
* Liaise with external vendors to prepare files for printing, ensuring that all designs meet brand guidelines and production standards.
* Stay current with design trends and conduct research to inspire and inform creative projects.
Key Competencies and Skills:
* Proficiency in using design tools, such as Adobe Creative Suite (Photoshop, Illustrator, In Design).
* Attention to detail and strong understanding of design principles, including layout, color theory, and typography.
* Strong creative abilities to develop original design concepts and solutions.
* Awareness of current design trends, techniques, and best practices in graphic design.
* Understanding of branding concepts and ability to translate them effectively across multiple marketing touchpoints.
* Basic knowledge of web design principles, including HTML, CSS, and experience with content management systems (CMS) like WordPress.
* Ability to handle multiple projects simultaneously, working both independently and within a collaborative team in a dynamic, fast-paced environment.
* Strong verbal and written communication skills, with ability to convey design concepts clearly.
* Creative mindset with excellent problem-solving abilities.
Why This Role Matters:
This role is instrumental in developing our visual brands, producing creative assets for various channels, and enhancing our overall brand strategy. The successful candidate will have a keen eye for design and be able to communicate their ideas effectively to both internal stakeholders and external vendors.