Overview
We are building talent pools for future roles in our Ireland Marketing Team. Once you apply we will screen your application and if deemed suitable, we will be in touch in a few days to schedule time to connect. With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 dynamic and talented people come together at Diageo to create the magic behind our much-loved brands. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were transformational entrepreneurs whose brilliant minds helped shape the alcohol industry. Through our people, their legacy lives on. Join us, and you’ll collaborate with dedicated problem solvers, leaders, and makers from all corners of the world, shaping a more inclusive and sustainable future.
With diversity at our core, we celebrate our people’s unique passions, commitments and specialist skills. You’ll be empowered to be you, bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. We value flexibility and provide accommodations to participate in the job application or interview process as needed.
About The Role
At Diageo, our brands don’t just sit on shelves – they live in culture, shape moments of celebration, and connect with millions of consumers around the world. We’re now looking for a Senior Brand Manager who can bring energy, creativity, and commercial acumen to some of the world’s most iconic brands. As a Senior Brand Manager in Diageo Ireland, you will shape and deliver breakthrough brand plans, delivering outstanding creativity across all touchpoints and delivering on ambitious growth plans. You will bring a deep understanding of consumer, customer and shopper insights, and bring plans to life in a magnetic way from point of sale to above the line.
You’ll Be Building Purposeful Winning Brands By
* Emerging capability in prioritisation and strategy development
* Strong strategy activation and compelling brand storytelling capabilities
* Skilled at using data to increase personalisation and effectiveness of campaigns
* Insight generation capability – translating consumer curiosity into insights
* Forging powerful partnerships
* Driving marketing performance and delivering integrated execution: develops and leads compelling briefs on new-to-market growth drivers
Responsibilities
* Leading the digital & media point of contact for the brand, including social strategy and collaboration with media and content agencies to create seamless omnichannel experiences.
* Managing in-market creative development and collaboration with external and internal partners to resonate with Irish consumers.
* Inspiring and leading cross-functional and inter-agency teams to develop breakthrough brand insights and translate them into consumer and customer execution.
* Maintaining a “never settle” attitude to create brilliant brand experiences for consumers.
* Delivering all project-critical metrics to successful outcomes.
Supporting
* Shape-the-future projects by leading execution of plans and orchestrating cross-functional and cross-agency teams to meet project metrics on time and on budget.
* Ensure all projects meet Diageo Ireland expectations for impact (brand equity, recruitment, share gains or margin), fame (brand resonance in culture), local relevance (Irish consumer focus), creative flair, and learning (capture takeaways).
Qualifications
* 6+ years of relevant marketing experience
* Proven management of senior partners with strong, positive outcomes
* Holistic skills across marketing growth drivers with a track record of transformational results
* Comfort with ambiguity and working in a fast-paced, entrepreneurial, matrixed environment
* Experience across media, digital, social & DDM, experiential, PR, culture & trade marketing
* Demonstrated execution to high standards across brand-building pillars
* Strong personal accountability for high performance
* Strong commercial and numerical competence with attention to detail; experience working across multiple countries/geographies
Work Environment
We celebrate our inclusive and diverse culture and are committed to flexibility. We may provide reasonable accommodations to participate in the application or interview process and to perform essential job functions.
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