Digital Marketing Manager
Our organization is seeking a highly skilled Digital Marketing Manager to oversee all digital channels and drive website traffic growth. This full-time position is based in Dublin city.
Key Responsibilities:
* Collaborate with external web designers to ensure the Groundstate website meets user experience standards.
* Develop and execute comprehensive digital marketing campaigns across web, SEO/SEM, email, social media, content, and display advertising.
* Strategize and manage social media presence across all channels to engage customers and promote our brand.
* Create and implement a website traffic plan, including setting goals and KPIs.
* Utilize analytical skills to evaluate customer experience across multiple touch points.
* Design and maintain a digital marketing calendar in collaboration with stakeholders.
* Deliver cohesive and engaging brand messaging that aligns with our organization's values.
* Monitor and report on key metrics using Google Analytics and Webmaster Tools.
About Us:
Our business operates as an Irish-owned sustainable cafe roastery based in Dublin 8. We have expanded our online presence to include click-and-collect personal and home coffee products, as well as a wholesale business serving the cafe and restaurant sector.