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Marketing and strategy analyst, workvivo

Islands
Zoom Communications
Strategy analyst
Posted: 19 February
Offer description

What you can expectThis role sits right at the heart of our revenue engine. As Marketing Operations Manager, you'll be the architect behind how data flows across marketing, sales, and customer success. Ensuring everyone is working from the same playbook, the same metrics, and the same truth. You'll build the systems, models, and insights that help us understand what's really driving pipeline, revenue, and long-term customer value. From first click to renewal (and everything in between), you'll connect the dots and turn raw data into powerful intelligence that fuels smart, strategic growth.Think: less guesswork, more "ohhh, that's why it's working."About the TeamWorkvivo is Zoom's Employee Experience Platform. The place where culture, communication, and connection come together. We help organizations keep their people informed, engaged, and genuinely excited about work (yes, it is possible). As part of Zoom's growth strategy, Workvivo is scaling fast, and that means we're building world-class operational foundations to support our next chapter. If you love turning complexity into clarity and data into decisions, you'll feel right at home here.ResponsibilitiesBuilding end-to-end data models and analytics infrastructure that track the full customer journey, power pipeline intelligence, and turn funnel data into actionable insightsEstablishing a single source of truth across the Go-To-Market funnel through effective data governance, consistent metrics, and best-in-class complianceArchitecting scalable marketing automation frameworks and workflows that drive operational efficiency and revenue growthOptimizing lead management, scoring, qualification, routing, and demand generation execution using data-backed insightsDeveloping predictive models, forecasting frameworks, and leading indicators to assess pipeline health, identify risk, and guide resource allocationCreating advanced attribution models that quantify marketing impact across multiple channels on revenue and long-term customer valueOwning the marketing technology ecosystem, including integrations, vendor relationships, and ongoing optimizationPartnering cross-functionally with Sales Operations and Customer Success to enable seamless handoffs, expansion tracking, forecasting, and adoption of new tools and processesWhat we're looking forBring 5–7 years of experience in Marketing Operations or Revenue Operations within a B2B SaaS environment, with prior experience in the Data Analyst sectorLeverage advanced hands-on expertise with CRM, marketing automation, and Go-To-Market platforms (Salesforce and HubSpot preferred)Build data models, dashboards, attribution frameworks, and predictive insights that drive meaningful business decisionsDesign scalable, efficient operational processes that support high-growth revenue teamsApply an analytical mindset to translate complex data into clear, actionable storiesCollaborate across marketing, sales, and customer success in a cross-functional environmentManage multiple priorities and stakeholders through effective project management and organizational skillsExplore advanced analytics, forecasting, and automation tools, including BI platforms, data languages (SQL/Python), planning tools, B2B SaaS metrics, and AI-powered capabilitiesWays of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.Our CommitmentAt Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we're here to support you at every step.If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.LI-Remote

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