Digital Marketing ManagerLocation:Nova UCD Dublin Employment Type:Full TimeJob Title:Digital MarketingAbout Better Futures Limited:Better Futures is transforming engineering productivity with EVA, the first AI Assistant SaaS platform built specifically for engineers. Engineers spend up to 50% of their time on documentation, verification, and knowledge retrieval—EVA automates these tasks, freeing engineers to focus on high-value work and boosting productivity by up to 3X. Headquartered in Dublin's innovation hub, Nova UCD, Better Futures was founded by Anthony Mc Loughlin, a recognized Engineering AI pioneer. With a first-mover advantage in a new €20B+ global market, the company is already making an impact with leading global manufacturers like ABB & Sensata Technologies as customers.The position:We're seeking a Digital Marketing Manager to take full ownership of our marketing function and help us scale globally. You will be responsible for building and executing a marketing strategy that elevates Better Futures' brand, grows awareness, and generates high-quality leads. Working closely with the CEO and VP Sales, you will shape our story and ensure EVA becomes synonymous with AI adoption in engineering.Who we are looking for:This role is ideal for someone who thrives in a startup environment and wants to take ownership of building a brand from the ground up. You are equal parts strategic thinker and hands-on doer, comfortable creating content, running campaigns, and analyzing performance, while also shaping the long-term marketing direction.Key ResponsibilitiesStrategy & Execution: Develop and implement a comprehensive digital marketing strategy aligned with company growth objectives.Content Leadership: Create thought leadership campaigns, articles, case studies, and product launch content tailored to engineering executives and decision-makers.Social Media Growth: Manage and grow Better Futures' presence on LinkedIn and other channels, driving both engagement and brand authority.SEO & Web Performance: Own website and blog SEO, ensuring strong organic visibility and continuous traffic growth.Campaign Management: Plan, run, and optimize multi-channel campaigns (social, email, paid ads if relevant) to generate leads and nurture prospects.Analytics & Reporting: Track, analyze, and report on key marketing metrics (engagement, pipeline contribution, lead quality, ROI).Event & Launch Support: Drive marketing around product launches, webinars, and industry events.Brand Building: Ensure brand consistency and positioning across all channels and materials.Requirements3 to 5 years of experience in digital marketing, preferably in B2B SaaS, AI, or engineering/manufacturing tech sectorsStrong track record in content creation and social media growth, especially LinkedInProven ability to develop marketing strategies that generate measurable impactSolid understanding of SEO, analytics (Google Analytics, HubSpot or similar), and campaign optimization.Excellent written and communication skills, with the ability to tailor messaging to technical and executive audiencesComfortable working in a startup environment: proactive, adaptable and hands-onAdditional Skills (a Plus)Experience marketing AI-driven SaaS productsKnowledge of engineering/manufacturing sectorsFluency in German or another European languageWhat We Offer:The chance to lead digital marketing at the forefront of AI for engineeringA strategic role with autonomy, impact, and direct reporting to the CEOMentorship from senior leadership with decades of experience in digitalization and AI enterprise software adoptionCompetitive salary and benefits package, with equity optionsA vibrant startup culture based in NovaUCD, with global exposure and career growth opportunitiesCareer growth opportunities as the company scalesIf you are excited, please send your CV and a cover letter explaining why you are the ideal candidate for this role to