Job Opportunity:
An exciting role has arisen for a Marketing Team Leader to manage a team of professionals working across various brands.
The successful candidate will lead and oversee the development of marketing plans, based upon market analysis, account priorities, and commercial objectives.
This includes promoting our services and pitching to leading tech brands to execute campaigns that drive business growth.
We are looking for someone who can identify improvement opportunities to ensure maximum return on investment (ROI) and address commercial challenges through analytics and communication with sales and account managers.
Key Responsibilities:
Team Leadership: Lead a small team of Vendor Marketing Managers, including one-to-one meetings, day-to-day management, recognition, and motivation to achieve key performance indicators (KPIs).
Quarterly Reviews: Conduct quarterly Employee Engagement (EE) reviews with the team, providing clear direction and guidance on objectives.
Resource Planning: Ensure key team objectives are met by planning needed resources and timelines using excellent organisational skills to meet KPIs.
Mentoring and Development: Mentor team members, providing constructive feedback and advice, identifying opportunities to upskill and develop the team.
Commercial Acumen: Be commercially astute, measuring and monitoring billable hours in the team.
Financial Management: Assist with financial tasks such as managing budgets, raising Purchase Orders (POs), and invoicing where appropriate.
Delegation: Appropriately delegate key work within the team.
Strategic Planning & Vendor Income:
Develop fully integrated strategic plans with vendors to drive commercial targets. Write briefs and set expectations so that campaigns are delivered in time and budget.
Manage all marketing budgets (with Project Managers and Account teams) to ensure maximum exposure within accounts and campaigns deliver an ROI.
Develop and align quarterly marketing plans and strategies with key strategic partners.
Identify opportunities for vendor collaboration and involvement in CMS-led marketing strategies.
Ensure alignment with internal stakeholders to execute a fully integrated campaign.
Achieve vendor income targets each quarter.
Partner Marketing Collaboration:
Build relationships with customers to influence execution and unlock opportunities.
Develop strong relationships with partners, encouraging open, two-way communication channels.
Clear reporting of campaign plans to the business.
Communicate feedback from channel partners to relevant stakeholders.
Campaign Management: Clear alignment of channel creative to brand guidelines - both CMS and partner guidelines.
Monitor activity to ensure partners execute per the agreed plans.
Communicate campaign effectiveness and ROI evaluation to the business.
Stakeholder Engagement:
Improve internal collaboration with key stakeholders, commercial, and product vendors.
Lead and share best practice within the Marketing team and wider organisation.
Owning additional projects and relationships within CMS as needed.
Understanding customer and vendor account requirements and opportunities by developing prosperous relationships at all levels in the account.
Creating and implementing marketing activities which will fulfil these needs in a timely, creative way.
Required Skills & Qualifications:
Ability to build and maintain strong relationships.
Influence, persuade, and handle objections.
Excellent presentation skills.
Commercial ability to produce marketing plans, business cases, and ROI on marketing spend.
BSc or BA in a relevant field.
Experience leading and motivating a small team.
3-4 years B2B marketing experience.
Sales experience also highly desirable.
Diversity & Inclusion:
CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company.
We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds.