Overview
Growth Marketing - Stripe Publishing role at Stripe. This is a high‑impact, entrepreneurial growth role focused on expanding the reach of Works in Progress and Stripe Press. You will develop and execute a growth strategy across both brands, combining paid and organic tactics, partnerships, and new channels to grow online audiences and subscriptions.
What you’ll do
Your primary goal will be to grow the reach of Works in Progress and Stripe Press: a new and highly entrepreneurial role, with no preexisting gameplan. This includes growing Works in Progress’s audience online, selling Stripe Press books and Works in Progress print subscriptions, and maximising the reach of other outputs like short films and podcasts. You’ll develop and execute a growth strategy across both brands, identifying the right mix of paid and organic tactics, strategic partnerships, and novel channels. Whether it’s getting mentions in top-tier newsletters, building a high-performing referral program, or running partnerships with conferences, you’ll be responsible for designing what works and delivering results—while upholding and strengthening Stripe Publishing’s distinctive taste.
Responsibilities
* Run growth, partnerships, and marketing for WorksinProgress and StripePress.
* Produce and implement a clear growth plan that covers who we want to reach, which channels we’ll use, how much we’ll spend, and how we’ll judge success.
* Experiment with different channels (events, newsletters, paid ads, podcast appearances, SEO and LLM search, etc.) and optimise spending over time based on what proves most effective.
* Develop and implement a social strategy designed to increase reach and audience share with thoughtful posts in line with our overall taste.
* Seek out and run partnerships—such as conferences, newsletters, or joint campaigns—that put our books and magazines in front of new readers.
* Run launches and special offers, including price tests, limited‑time deals, and cross‑promotions between the magazine and the books.
* Track results and share updates and lessons after each big push.
* Maintain basic marketing tooling (email platform, ad pixels, analytics tags) and keep data clean for reliable reporting.
* Set up renewal and retention efforts, like welcome emails, auto‑renew flows, merch and other perks, to keep subscribers and repeat book buyers.
* Create a simple referral program so happy readers can share and earn rewards, and track how it performs.
* Make sure our articles, book excerpts, and interviews rank well in search and keep drawing organic traffic.
* Prepare and manage the yearly marketing budget, adjusting month by month as results come in.
* Find, recruit and manage any external contractors or agencies required for all of the above.
Who you are
We need someone who has experience in growing the online audience of media brands similar to Works in Progress and Stripe Press, as well as selling things on the internet in creative ways. Experience in the book publishing industry is not essential. We are open-minded about the right skillset: someone with experience in marketing and business development for a fast-growing consumer-focused startup may have the right skills, if they can apply them here. You should know when to trust your gut and when to look at the data, and be able to lead this workstream by yourself.
Minimum Requirements
* 5+ years experience in a senior growth-focused role for a startup, ideally (but not necessarily) in media, with a strong track record.
* A strong affinity for Works in Progress and Stripe Press, including a passion for economic growth and technological progress.
Preferred Qualifications
* 2+ years working on online growth for a media brand, with a strong track record.
In-office expectations
Office‑assigned Stripes in most locations are currently expected to spend at least 50% of the time in their local office or with users. This may vary by role, team and location. Some offices have higher in‑office expectations to support users and workflows; the hiring manager will discuss specifics. This approach balances in-person collaboration with flexibility where possible.
Pay and benefits
The annual salary range for this role in the primary location is £75,200 - £112,800. This range may change if you are hired in another location. The salary range may include multiple career levels and will be refined during the interview process based on experience, qualifications, and location. Applicants outside the primary location may request the range for their location during the interview process. Benefits may include: equity, company bonus or sales commissions/bonuses, retirement plans, health benefits, and wellness stipends.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
* Industries: Software Development, Financial Services, and Technology, Information and Internet
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