Senior Demand Generation Manager is a key role that requires strong leadership and strategic thinking. As a Senior Demand Generation Manager, you will be responsible for leading and optimizing global demand capture campaigns to meet lead generation and revenue targets. Key responsibilities include planning and executing global demand generation campaigns to meet business objectives, partnering with various stakeholders such as growth marketing, sales, content, product marketing and marketing ops to deliver end-to-end multi-channel campaigns. You will also define campaign strategies using data-driven approaches including A/B testing across paid media email and web channels * Developing campaign strategies that drive engagement conversion metrics; ensuring consistent messaging tone voice throughout the customer journey Required Skills: 1. Demand Generation Marketing Strategy (6+ years of experience): Experience developing & implementing scalable digital demand generation programs leveraging multiple channels 2.