Title: BI Reporting Senior Analyst Team: BI Reporting Provide reporting and dashboarding solutions for the various business areas including Gaming, Compliance and Customer Services in line with provided requirements; Provide analytical analysis and insights across the business areas including customer segmentation, promotional effectiveness and restrictive behaviour analysis; Providing fact-based responses to ad-hoc business questions using data and analytic techniques; Assist in the definition of metrics, attributes and KPIs across the business, and identify new ways of presenting data, and propose ideas for the adoption thereof; Understand how data within core business systems relates to business activity, and ensure all data is prepared and mapped correctly for KPI and analytic reporting purposes; Regular review of existing automated reporting suite to ensure they provide continuing relevance to the business and data consistency and standards are maintained; Work with the BI data engineering team and IT to operationalise and fully automate accepted pieces of analysis where these are to be repeated weekly or periodically; Use problem solving skills to identify business opportunities and pinpoint problems; Collaborate across the BI team, and help and/or mentor junior members of the team; Work with your business partners and/or Heads of Function in regular forums to ensure their analytical needs, ad-hoc requests and change items are being delivered successfully; Experience BSc (or equivalent) in the field of Business / IT / Mathematics, or a related subject; Knowledge and experience with a modern Data Visualisation tool (e.g., Tableau, Power BI, QlikView, QlikSense or similar) At least 4 years experience working with large datasets in an SQL based language; Strong ability to interpret data and drive business conclusions; Competencies Self-motivated with a clear ability to use own initiative and work to tight deadlines in a pressurised environment; Ability to operate within an agile delivery environment, and re-act quickly to changing priorities; Strong interpersonal skills and an ability to collaborate with team members and communicate effectively with senior stakeholders and management; Nice to have Experience with site and click stream analytics with billions of data records; A good knowledge of online gaming, sport or sports betting; Experience working with a modelling / coding language (e.g. R/Python or similar)