Job Summary
We are seeking a highly motivated Chief Product Launch Strategist to lead the execution of our product launch strategy for new releases. The ideal candidate will have a proven track record of developing and executing successful product launch campaigns that drive adoption and usage.
Key Responsibilities:
* Develop and execute go-to-market strategies for product or feature releases, defining key messaging and positioning for target audiences.
* Create and manage cross-functional teams to develop and execute product marketing communications across internal and external channels (email, video, trainings, technical announcements) to drive adoption and usage.
* Support the development of consumer-led product value propositions, ensuring alignment with business objectives and market trends.
Critical Skills and Qualifications:
* Experience executing product launch campaigns and measuring program success through data analysis and performance metrics.
* Ability to leverage multiple sources of data to identify insights and develop content through various channels, including social media, email, and online advertising.
* Experience participating in quantitative studies to represent the voice of the customer and inform product development decisions.
About This Opportunity
This is an exceptional opportunity to join a leading global payments and technology company, driving innovation and growth through strategic product launches.
What We Offer
Our company provides a dynamic and inclusive work environment, with opportunities for professional growth and development. As a member of our team, you will be part of a collaborative and innovative culture, working towards a common goal of creating a more connected, inclusive, and equitable world.