Role DescriptionThe Brand Development Specialist is responsible for strengthening brand identity, developing strategic brand initiatives, and ensuring consistent brand presence across all marketing channels. The role focuses on market research, brand positioning, content development, and executing campaigns that enhance brand awareness and customer engagement.Key ResponsibilitiesDevelop and implement brand strategies and guidelines.Conduct market research to identify trends, competitors, and growth opportunities.Create brand content for digital, social media, and marketing materials.Collaborate with marketing, creative, and product teams to ensure consistent brand messaging.Monitor brand performance and prepare analysis reports.Support brand campaigns, events, and promotional activities.QualificationsDiploma/Degree in Marketing, Communications, or related field.1–3 years of experience in branding, marketing, or creative roles.Strong understanding of brand strategy and consumer behavior.Excellent communication, storytelling, and design sense.Proficient in marketing tools and platforms.