Summary
Drive Growth and Lead Success Across the West, Midlands, and North of Ireland.
Additional Benefits
Company Pension Scheme
The Role
Our new Area Manager will take ownership of a key region, driving performance, growth and profitability across our sales operations. This role is ideal for a commercially minded leader who thrives in a fast‑paced environment and enjoys the mix of strategic planning and hands‑on delivery.
You’ll oversee all operational and commercial activity within your area, from leading a motivated van sales team to ensuring every customer experience reflects our high standards. This is a field‑based role covering the West, Midlands and Northern regions, offering real autonomy and the opportunity to make a tangible impact.
Your Key Responsibilities
You will be responsible for developing and delivering regional sales and channel plans that support company growth goals, ensuring best‑in‑class execution across trade, customer management, and financial delivery.
Key Responsibilities Include
* Delivering channel growth strategies aligned with brand and business priorities
* Managing and motivating the van sales team to achieve revenue and margin targets
* Monitoring performance and adapting plans to maximise results
* Analysing sales data to optimise pricing, mix, and profitability
* Partnering with marketing, category, and supply chain teams to ensure seamless execution
* Managing budgets, collections, and stock control in line with company procedures
* Providing cover and support for van sales where required
The Ideal Candidate
* A commercially focused professional with 3+ years’ experience in channel, trade, or area management (FMCG or consumer goods ideal)
* Analytical, organised and confident managing budgets and P&L performance
* Skilled in building customer relationships and driving results through data‑led decisions
* A clear communicator who leads by example and inspires your team
* Fully licensed with a clean C/C1 licence, CPC and Taco card
Why Sofina Foods?
This is a fantastic opportunity to step into a visible, impactful role where your leadership and results will shape the success of your region. You’ll enjoy autonomy, a collaborative culture, and the support of a business that invests in its people and rewards performance.
Company Information
Sofina Foods isn't just a food company – it’s a place to build your future. With a team of over 13,000 people across 40 sites in Canada and Europe, we’re passionate about delivering quality meats and seafood products to consumers around the world. Join a company where innovation, sustainability, and customer satisfaction drive everything we do. At Sofina, you’ll grow your skills, make a real impact, and work with responsibly sourced products from more than 50 protein sources across five continents.
Our vision is bold: to be the most successful food company in the world. If you’re looking for a rewarding career in the food industry, there’s a place for you at Sofina Foods.
Equal Opportunities
Sofina Foods is proud to be an equal opportunities employer. We’re committed to building a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from people of all backgrounds and experiences – regardless of age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.
Schedule
Monday to Friday
Location
Tullamore, County Offaly
Hours of Work
Full-time
Company
Sofina Foods
Country Code
IE
Seniority level
Mid‑Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Food and Beverage Manufacturing
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