Job Summary
: We are seeking a highly skilled and motivated marketing professional to join our team as a Performance Marketing Manager. In this role, you will be responsible for developing and executing high-performing campaigns across various channels, including LinkedIn, paid content syndication, ABM platforms, and other digital media. Our ideal candidate has a strong analytical mindset, excellent collaboration skills, and the ability to drive results-driven marketing strategies.
About the Role
: As a Performance Marketing Manager, you will be responsible for planning and executing full-funnel B2B campaign planning, execution, and optimization. You will work closely with cross-functional teams to develop campaign messaging, assets, and targeting strategies that resonate with our target audience. Your expertise in campaign reporting, A/B testing, and attribution will enable you to make data-driven decisions and continuously optimize our marketing efforts.
Key Responsibilities
:- Plan and execute high-performing campaigns across LinkedIn, paid content syndication, ABM platforms, and other channels- Build re-targeting campaigns that move prospects through the funnel and drive conversion- Partner closely with content, design, website, and sales teams to develop campaign messaging, assets, and targeting strategies- Manage campaign budgets, track performance, and continuously optimize for conversion and efficiency- Own key performance metrics such as CPL, CAC, ROAS, and communicate insights clearly to stakeholders- Leverage data and experimentation to test new approaches and channels and scale appropriately- Support sales and pipeline acceleration through campaign integration with CRM and reporting tools
Requirements
: To succeed in this role, you will need:
- 5+ years of experience in digital/performance marketing, ideally in B2B fintech or SaaS- Demonstrated success running campaigns on platforms like LinkedIn, Meta, and paid content syndication networks- Experience with full-funnel B2B campaign planning, execution, and optimization- Strong analytical mindset with expertise in campaign reporting, A/B testing, and attribution- Familiarity with Hubspot or similar tools- Excellent collaboration and communication skills and comfortable working with cross-functional teams- ABM experience or knowledge of platforms like 6Sense or Demandbase is a plus
What You'll Get
: By joining our team, you will have the opportunity to work on high-impact marketing projects, collaborate with a talented team, and contribute to the growth and success of our business. You will also have access to ongoing training and development opportunities to help you grow your career.
About Us
: Our company is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals, and institutional investors. We strive to build trusted, long-term partnerships with our clients to help them achieve their business objectives. We recognize that our people are our strength and value diversity and inclusion in the workplace.