This role will be responsible for supporting the media and digital analytics team for PN Europe to deliver maximum value from media performance data to better optimise media testing and investments. This role will include working closely with Mars Media Agencies, Media Activation teams, and Media Platforms to ensure that tests and advanced media measurement are set up with statistical rigour and produce actionable results within the business. Additionally, the role involves partnering with the team lead and leading key projects such as investment scenario planning, utilizing MMM results, and scaled modelling principles.
What are we looking for?
* Strong experience in marketing analytics, business analytics, or customer analytics in a fast-paced environment. Experience in FMCG is a plus.
* Experience working with or at a media agency on campaign measurement is essential.
* Experience working with 1st and 3rd party data is essential.
* Knowledge of 1st party data consent principles and regulations is a plus.
* Good collaboration and storytelling skills for daily communication with external consultants, vendors, and internal stakeholders.
* Experience with platform JBPs is a plus.
* Experience in building insights and recommendations for long-term media planning is essential.
* Must have experience with test & learn frameworks, data visualization, media analytics, and senior stakeholder management.
What will be your key responsibilities?
* Lead measurement workstream projects for the EU region on media testing, KPI frameworks, agency reporting alignment, and supporting advanced media measurement (sales lift studies and MMM interpretation) with key partners.
* Work closely with business teams to support analytical needs and fill reporting gaps.
* Create clear and concise insights and demonstrate storytelling skills for senior stakeholders.
* Partner with Mars regional media team on data-driven investment scenario planning across Pet Nutrition Europe.
* Support media platform measurement discussions in collaboration with media agencies.
* Support data operational model discussions to achieve long-term team goals and immediate data modeling needs.
What can you expect from Mars?
* Work with over 140,000 diverse and talented associates, guided by the Five Principles.
* Join a purpose-driven company striving to build the world we want tomorrow, today.
* Receive best-in-class learning and development support from day one, including access to Mars University.
* Enjoy an industry-competitive salary and benefits package, including a company bonus.
#TBDDT
Mars is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. Assistance or accommodations are available upon request during the application process for individuals with disabilities. No applicant will be penalized for requesting such assistance.
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