Brand Manager Dublin 18 (Hybrid) Full clean drivers licence and access to your own car required.
We are seeking an experienced and creative Brand Manager to support a large nationwide franchise network.
This is a hands-on role focused on driving local marketing success, strengthening brand presence, and ensuring franchise partners receive the practical support they need to grow What Youll Do Marketing Delivery & Campaign Execution *Bring the national marketing strategy to life across a wide network of franchise businesses.
*Plan and roll out content and campaigns across key social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube).
*Build tailored marketing plans for individual offices based on local opportunities and challenges.
*Adapt wider group campaigns for maximum impact at local level.
Supporting Franchise Partners *Provide practical, day-to-day marketing support to franchise owners and their teams.
*Visit member offices regularly (around 2 days per week) to offer in-person guidance, troubleshoot challenges, and help them stay consistent with their marketing activity.
*Maintain steady communication with each office to keep campaigns on track.
Digital, Social & Content *Help franchise members strengthen their digital presence with clear, actionable advice.
*Support them in creating engaging content and understanding what performs well.
*Break down digital metrics into simple insights they can use to improve future activity.
Teamwork & Leadership *Manage and support the Countrywide Marketing Executive, guiding their day-to-day work and development.
*Work closely with the full marketing team and collaborate with Business Development Managers to support network growth.
Budget & Reporting *Oversee the National Advertising Fund (NAF) for the franchise group, ensuring budget is used effectively.
*Track and report on key marketing results such as campaign performance, ROI, social engagement and member feedback.
What Youll Bring *Proven experience in marketing ideally within a franchise, multi-site or property-related environment.
*Strong digital marketing and social media knowledge, with confidence in content creation.
*Experience working with business owners or supporting teams on marketing and lead-generation initiatives.
*Excellent communication and relationship-building skills.
*A proactive, hands-on approach with an ability to juggle travel, office work and admin.
*Experience managing budgets and reporting on campaign performance.
*Ability to mentor and support junior team members.
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#LI-AB3 Skills: Brand Strategy Market Analysis Campaign Mgm Content Creation Social Media Mgm Consumer Insights Data-Driven