The Student Recruitment Officer has responsibility for the development and implementation of marketing/sales plans and the achievement of budgeted targets in the areas of Undergraduate and Postgraduate programmes in the domestic market for the College.
They will present and review plans and performance reports with the Sales and Marketing Manager and/or other Senior Management on a regular basis and will contribute to evolving strategies for future student recruitment through their area of remit.
Depending on market demands and time of year, you may also be expected to work in other recruitment areas. The SRO for Undergraduate and Postgraduate Programmes will report directly to the Sales and Marketing Manager and will have a high level of day‑to‑day autonomy in discharging his/her responsibilities.
Responsibilities
Achievement of student revenue targets for undergraduate and postgraduate programmes.
Develop and implement an effective School Liaison strategy to promote DBS CAO programmes in Schools, Colleges of Further Education and any other relevant institutions.
Undertake a range of activities to promote DBS to a variety of audiences including secondary school students, mature students, school guidance counsellors, school teachers and principals, parents, corporate personnel etc.
Management of a customer service ethos throughout the recruitment and admissions process of these programmes.
Follow up on all admission statuses of offers and leads for each recruitment area by phone, email or any other communication tool deemed appropriate.
Call Campaigns on lead generation and applicants.
Liaise with the team of admissions administration staff to ensure all legal and regulatory requirements are consistently met.
Organisation, management and supervision of customer‑friendly recruitment, admission and selection processes, and advising and guiding applicants through these processes.
Planning, organisation and execution of marketing campaigns, marketing activities and communications in conjunction with the Sales and Marketing Manager for these recruitment areas.
Assisting in the marketing and promotion of undergraduate and postgraduate programmes.
Assisting in the planning and organisation of appropriate market research projects to guide development strategies and inform course planning and development processes.
Assisting in the production/proofreading of marketing materials for relevant programmes within the recruitment area.
Attending, planning, presenting and assisting in the organisation and co‑ordination of Open Events, Information Sessions and other promotional events, including external events such as CAO fairs, Corporate events.
Foster strong & long‑term relationships with Corporate organisations/Employers & other relevant bodies, both current & potential with a view to promoting all relevant programmes.
Monitoring, evaluating and responding to trends, developments, threats and opportunities in third‑level education.
Pursue new opportunities/partnerships through networking or other appropriate means.
Website checks to ensure accurate and up‑to‑date content.
Develop and manage relationships with key market contact groups.
Work on additional recruitment channels if required and as delegated by management.
Attend internal and external meetings and pitches as required by business and team.
Prepare regular reports for the Sales and Marketing Manager and/or other Senior management as requested.
Ad hoc duties as required by Management.
Managing successful working relationships will be integral to the role.
Development and management of relationships with academic management, including regular interaction with academic management in the College.
Cooperation with the Academic Affairs Office and the Admissions Office.
Liaising with relevant colleagues in Kaplan, CAO, Corporates, Professional bodies as appropriate.
Culture
Contribute to a culture of innovation, collaboration, inclusivity, and mutual respect across the team and the College.
Work proactively and cooperatively with colleagues across departments to achieve shared goals.
Demonstrate professionalism, approachability, and collegiality in all interactions.
Communicate openly and constructively, supporting a positive and solutions‑focused team environment.
Uphold the organisation’s values in all internal and external activities.
Take initiative in personal and professional development.
Acknowledge and support others’ contributions.
Requirements
Must have a minimum of a Primary Honours Degree.
Ideally 3+ years sales and account management experience.
Committed to and enthusiastic about achieving goals and targets.
Comfortable and natural presenter who can hold the attention of their audience both in‑person and online as needed.
Customer‑centric outlook and actively looks at ways to enhance customer satisfaction.
Strives to deliver high standards and high‑quality work at all times.
Ability to work autonomously & manage own time with workload effectively.
Ability to handle high volumes at key periods.
Ability to work as part of a team to achieve goals and objectives.
Due to the nature of the work flexibility of working hours is required (some weekends and evenings) for Open Events, Registrations, School events, IGC conferences etc. and applicants should note that holidays may not be taken during the peak recruitment period.
Ability to prioritise, plan and effectively meet deadlines.
Demonstrates excellent verbal and written communication with report writing skills.
The salary for this role is 40-45K.
Free Internal Courses;
Discounted Fees for Family Members;
Life Assurance & Disabilities Cover;
Sports & Social;
Employee Assistance Programme;
Employee Discount Scheme;
Paid sick leave;
This job description is a guide to the work the post holders will initially be required to undertake. It may be amended from time to time to meet changing circumstances by mutual agreement. It is expected that the post‑holders and their manager will review the job description regularly.
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