Job Title:
Digital Marketing Manager
Location:
Ireland
Job Description:
We are looking for a skilled and creative Digital Marketing Manager to lead online marketing initiatives and drive brand visibility, engagement, and growth. This role oversees cross-channel marketing strategies, evaluates performance data, and continuously enhances campaign effectiveness.
Key Responsibilities:
* Develop and execute multi-channel digital marketing strategies
* Manage campaigns across social media, websites, email, and paid media
* Optimize SEO/SEM efforts to improve traffic and search performance
* Track analytics, generate insights, and adjust campaigns for results
* Lead content planning and ensure consistent brand messaging
* Collaborate with sales and creative teams to support growth objectives
* Evaluate new tools, trends, and platforms to improve marketing impact
* Monitor budgets and ensure efficient cost performance
Requirements:
* Bachelor's degree in Marketing, Communications, or related field
* Strong experience in digital campaign planning and execution
* Proficiency in analytics platforms and digital advertising tools
* Excellent written and verbal communication skills
* Ability to work in a fast-paced environment with strong attention to detail
Preferred Qualifications:
* Experience in B2B marketing or tech industries
* Knowledge of marketing automation and CRM systems
* Familiarity with performance-driven and data-based decision making