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STRATEGY AND PLANNING MANAGER: Distribution Partner, Dublin
Client: Red Bull
Location: Dublin, Ireland
Job Category: Other
EU work permit required: Yes
Job Reference: 22864b1c35c7
Job Views: 8
Posted: 21.06.2025
Expiry Date: 05.08.2025
Job Description:
This role is central to the development of the RedBull brand growth ambitions within the Irish market. The Strategy and Planning Manager will coordinate and project manage all trade-led marketing activities. They are responsible for developing and coordinating the sales, trade marketing, and insights teams to deliver the RedBull growth strategy while maintaining the brand personality and values. The successful candidate will bring strong leadership skills to deliver all communication channels (internal, trade, shopper), coordinate effectively between marketing and sales, oversee POS development and implementation, and work cross-functionally to execute the market plan via Key Accounts and Field Sales teams. They will champion sales analysis to generate insights and deliver category management projects.
Responsibilities:
* Support the Off Premise Manager to create the strategic vision for short- and long-term growth in the market.
* Translate the global business strategy to the local market and ensure its execution.
* Develop trade marketing strategies and recommend trade-led activities with commercial backing, aligning with brand guidelines.
* Create and develop communication channels to support RedBull initiatives at internal, trade, and shopper levels.
* Own internal KPIs to support brand growth.
* Identify, develop, and implement processes to enhance sales performance, including revenue growth management, insights, and sales development analysis.
* Educate and utilize the brand team to deliver in-store activities, ensuring collaboration between Sales and Marketing, and delivering a 'Perfect Store' experience.
* Oversee category management projects.
* Ensure the national team is regarded as ‘best in class’ by the international team and manage data sharing and tool implementation.
Qualifications:
* Minimum 3 years’ experience in a similar role.
* Hard-working, passionate, reliable team player with a growth mindset.
* Strong understanding of markets, sales, distribution, competitor activity, consumer and shopper behavior, category management, and business insights in FMCG.
* Strong analytical ability and commercial acumen.
* Strategic thinking and leadership skills.
* University Degree in business, marketing, or similar.
* Fluent in written and spoken English.
About RedBull:
RedBull has been giving wings to people and ideas since 1987. Inspired by Dietrich Mateschitz's development of the energy drink formula, RedBull created a new product category. Our entrepreneurial spirit guides our approach to work and environment, emphasizing finding your meaning, taking responsibility, loving your work, and turning talents into strengths.
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