Overview
Location:
On site / Dublin, Ireland
Job type:
Permanent / Full-time
Sector and subsector:
Arts | Marketing
Annual Salary Range:
from € 60,****** to € 70,******
About O'Briens Wines
O'Briens Wines is Ireland's leading family-owned drinks retailer, with 35 stores nationwide and over 1,000 wines sourced directly from more than 180 wineries worldwide.
We are passionate about exceptional products and outstanding customer experiences — whether in-store, online, or through our growing digital channels.
Across our stores, Support Office and online operations, our teams work in a collaborative, supportive environment built on trust, teamwork and genuine care.
At O'Briens, our people bring our brand to life.
Role Overview
Location:
Support Office, Sandyford, Dublin & Remote
Reporting to:
Head of Marketing & E-Commerce
The E-Commerce Manager will lead the strategy and day-to-day performance of O'Briens' digital business across website, mobile app and omni-channel touchpoints.
This is a commercially critical role focused on driving online revenue, enhancing customer experience, and evolving our digital platforms in line with customer expectations and business goals.
Key Responsibilities
Develop and deliver the annual e-commerce roadmap
Own KPIs including revenue, conversion, AOV, CAC and CLV
Identify growth opportunities across web, app, Click & Collect and subscriptions
Present performance insights and recommendations to Senior Management
Own the day-to-day management of Shopify and the O'Briens Club app
Oversee integrations with LS Central and Business Central
Continuously optimise UX, performance, merchandising and search
Lead testing, improvements and digital innovation initiatives
Customer & Loyalty
Enhance the O'Briens Club loyalty experience
Optimise the full customer journey from discovery to checkout
Drive Click & Collect excellence across stores
Implement personalisation and conversion optimisation strategies
Digital Growth & Subscriptions
Partner on integrated digital campaigns
Manage email marketing and conversion programmes
Grow and optimise Wine Subscription and Craft Beer Club
Reduce churn and increase lifetime value
Data & Commercial Insight
Own e-commerce analytics and reporting
Provide weekly performance updates and actionable insights
Monitor stock, customer behaviour and digital channel performance
Stakeholder & Project Leadership
Lead website upgrades, feature launches and digital projects
Manage agency and technology partners
Collaborate cross-functionally across Buying, Stores, Finance, IT and Marketing
Ensure compliance with GDPR and e-commerce regulations
About You
3+ years' experience relevant e-commerce (retail/FMCG preferred)
Proven track record of driving revenue growth and improving conversion
Strong Shopify experience
Experience with loyalty, subscriptions and analytics
Confident managing multiple stakeholders and projects
You are:
Commercial and data-driven
Customer-obsessed
Technically confident
Collaborative and adaptable
Detail-focused with high standards
Passionate about retail and great customer experiences
What We Offer You
Enjoy Employee discounts on wine and fizz for all our colleagues.
Bike to Work scheme.
Access
HSF Health Plans
, covering healthcare expenses including dental, optical, and more.
Participate in our
Company Pension Scheme
for future financial security.
Benefit from our
Refer a Friend
scheme.
Explore a variety of
Development Opportunities
through both online and classroom-based learning, delivered by in-house and external industry experts.
Training & Growth
Take part in
WSET Wine and Spirit Courses
to expand your wine knowledge and earn recognized qualifications in the industry.
We offer excellent
career progression
opportunities, with many of our promotions being filled internally.
Our Commitment to Inclusion
We believe every colleague should feel empowered to be their authentic self at work respected, valued, and included, no matter who they are, where they\'re based, or what role they play.
Inclusion is at the heart of how we operate.
When we embrace individuality and diverse perspectives, we foster a sense of belonging—and quite simply, diverse teams make better decisions and drive greater impact.
As a company, we are continuously expanding, but it's the dedication and talent of our people that drives our success.
At O'Brien's, we believe in fostering talent and providing ongoing learning opportunities to help you advance in your career.
If you\'re motivated, ready to learn, and excited about working in a vibrant and busy environment, there's plenty of room to grow with us.
Apply for this position
First Name
Last Name
E-mail
LinkedIn profile
Phone
Location
CV file
Do you have 3 year experience?
Can you describe your experience relevant to this role and your key responsibilities?
Briefly outline a project you are proud of and your role in achieving its success.
What is your hands on experience with Shopify & managing mobile loyalty apps
What is the earliest date you can start with us?
Are you a current O\'briens employee or have you previously been directly employed by Obriens?
Can you please confirm your visa/residency status (e.g Irish Citizen, Stamp 4 etc.)?
Have you been referred to this job by a current O\'Briens Wine employee?
No Yes
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