This is not a traditional Assistant Store Manager role. At KIKO MILANO, our Assistant Store Managers are commercial leaders, people developers, and brand ambassadors. You are the driving force behind exceptional store performance, shaping culture on the shop floor, and translating strategy into daily action.
You partner closely with the Store Manager to lead a high-performing team, elevate the customer experience, and deliver sustainable commercial results. When the Store Manager is not present, you step autonomously into full leadership of the business.
What You’ll Be Accountable For
Commercial Leadership & Business Performance
Act as a true business partner to the Store Manager, owning store performance and contributing to the achievement of sales, profitability, and KPI targets.
Analyse performance trends (ATV, UPT, footfall/conversion, etc) and translate insights into clear, actionable plans.
Drive a results-focused culture by setting clear expectations, tracking progress, and celebrating wins.
Support execution of commercial initiatives, launches, and promotions to maximise impact and customer engagement.
People Leadership & Talent Development
Lead from the front, inspiring and motivating teams through visible, energetic leadership on the shop floor.
Recruit, onboard, and develop top talent, ensuring the right people are in the right roles at the right time.
Coach and mentor team members through regular feedback, development conversations, and hands-on training.
Build strong succession plans and support internal progression to strengthen long‑term store capability.
Foster an inclusive, high‑trust environment where everyone feels valued, supported, and empowered to perform at their best.
Customer Experience Excellence
Champion a premium, consistent and engaging customer journey that reflects the KIKO service model.
Ensure teams deliver expert product knowledge, personalised service, and confident application techniques.
Actively role model customer engagement, setting the standard for service, selling behaviours, and brand storytelling.
Use customer feedback and insight to continuously improve service standards and loyalty.
Operational Excellence & Brand Standards
Ensure flawless execution of operational processes, store routines, and compliance with company policies.
Partner with the Store Manager to maintain Retail Excellence, stock management, and store presentation.
Proactively identify operational risks or inefficiencies and implement solutions quickly and collaboratively.
Support inventory accuracy, Shrinkage, and safe working practices.
Brand Advocacy & Continuous Learning
Be a proud ambassador of the KIKO MILANO brand, culture, and values at all times.
Actively participate in BeKIKO training and development initiatives, keeping yourself and the team inspired, informed, and brand aligned.
Stay up to date with product innovation, beauty trends, and competitor activity to keep the store relevant and competitive.
What Success Looks Like
Strong, consistent commercial results driven by engaged, capable teams.
High levels of customer satisfaction, loyalty, and advocacy.
A positive, inclusive store culture with clear development pathways and strong internal talent pipelines.
Operational excellence with uncompromising brand and visual standards.
About You
Proven experience in an Assistant Store Manager, Deputy Manager, or equivalent leadership role within a fast‑paced retail environment (beauty or fashion preferred).
Commercially minded with a strong understanding of KPIs and how to influence them.
A confident people leader who coaches, develops, and inspires others.
Passionate about customer experience, beauty, and brand storytelling.
Resilient, adaptable, and comfortable leading through change.
At KIKO MILANO, we don’t just sell beauty — we create confidence.
If you’re ready to step into a leadership role where your impact is visible every day, this is your opportunity.
What’s in it for you?
28 days’ holiday including Bank Holidays
Enjoy a 50% staff discount on KIKO MILANO products
Free allocation of KIKO MILANO products as part of your employee benefits
5% employer pension contribution
Access to YuLife, our Employee Assistance Programme supporting wellbeing, fitness, and financial health
Monthly bonus scheme to reward performance and results
Ongoing training and career development within KIKO MILANO
Maternity and paternity bonus
Employee referral scheme with rewards for recommending great talent
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