The role entails the management of media campaigns from the beginning to the end and is also responsible for the execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social.
Responsibilities
1. Development of brand marketing strategies in order to establish strategic direction and program positioning.
2. Develops marketing partnerships with retailers, media partners, and other external partners in an attempt to broaden the reach of the business's brand messaging.
3. Production for all marketing materials, for example, technical specs, project timelines, and so forth.
4. Managing events sponsorships
5. Manages media timelines and executes plans across all media channels, that is, TV, Social, Radio, and Print etc.
6. Ensuring all branding and key information strategies are in line with overall business strategy without compromising the brand's integrity.
7. Reviewing and approving all branded elements for advertising and launch materials inclusive of printed collateral, product packaging, online assets, launch toolkits, product logos, and videos.
8. Track spending on all media campaigns for the purpose of ensuring that brand marketing efforts always stay within the allocated budget.
9. Prepares account management, expenditure, progress, and other related reports.
10. Reviews targeted spends and makes real-time adjustments in order to optimize brand marketing campaign performance.
11. Conducts regular and consistent research and keeps the business and the brand marketing department informed on best practices and the latest market trends
12. Ensure that the business does not lag behind of its competition.