Job Title:Marketing Assistant Reports to: Inbound Marketing Manager Job function: The Marketing Assistant will support the planning and execution of local and sector-specific marketing initiatives when required, with a primary focus on the Irish market. This role will assist in updating and optimising local website content, developing locally relevant campaigns and creating team- and market-focused content across digital channels. The position will also support European campaign localisation efforts. The role requires strong attention to detail, creative thinking and a hands-on approach to content execution, lead nurturing and reporting. This position offers an excellent opportunity to gain experience in a fast-paced B2B marketing environment within a global sustainability-focused organisation. Requirements: Education: Bachelor's degree in marketing, business administration, or a related field (Arts & Humanities) (Master's degree preferred), or relevant marketing / business experience Skills and experience: Strong written and verbal communication skills, with attention to detail and the ability to create and adapt content for digital platforms Successful marketing event management requires strong organizational skills, attention to detail, effective communication, and the ability to manage multiple tasks simultaneously. Organised, proactive and able to manage multiple tasks while working collaboratively across teams Interest in sustainability/ecological transformation and a willingness to learn, with a keen eye for content and storytelling Duties and responsibilities: Campaign and Planning Execution: Support the planning and execution of comprehensive marketing campaigns tailored to the Irish market, in collaboration with the Inbound Marketing Manager and local commercial team across various channels, including digital, social media, print, and events. Participate in the creation of marketing collateral, content, and visuals that resonate with the target audience and align with the brand's messaging. Lead Nurturing & queue management: Assist in the follow-up and tracking of marketing-generated leads through the pipeline, working with the sales team to ensure timely follow-up Support the development and execution of lead nurturing activities (e.g. tailored email follow-ups, retargeting, etc.) Digital Marketing: Support the optimisation of digital marketing efforts, including social media campaigns, online advertising, SEO, and email marketing. Assist with creating and uploading new content (blog posts, landing pages, images, videos, etc.) Help identify opportunities for improving UX Event Coordination Support: Assist with the planning and promotion of local events and trade shows, including logistics, signage, and on-site materials Implement our event lead capture strategy - collect lead information via our established processes Train booth staff - ensure the team on the stand understands the importance of lead capture and is prepared to engage with attendees in a friendly and professional manner. Use technology to capture leads to streamline the process of collecting attendee information digitally. This reduces manual data entry and potential errors. Collate and analyse event metrics, such as attendance rates, engagement levels, and lead generation, to measure ROI. Support post-event reporting (summarising KPIs, successes, challenges and recommendations) Content Creation: Contribute to the creation of engaging and relevant content for marketing materials, blogs, social media posts, and email campaigns. Support the design of marketing assets using tools like Canva, ensuring brand consistency Capture and organise content (photo and video) as per Document Control processes for use in local and sector-specific campaigns Relationship Building: Liaise with all sales managers across the business as and when needed. Collaborate with external partners, vendors, and agencies to enhance brand visibility and reach. Analytics and Reporting: Support campaign and channel performance tracking using platforms such as HubSpot, LinkedIn, Google Ads and Beyable Assist in preparing reports on marketing activity performance (website performance, content engagement and lead metrics) Budget Management: Assist in developing and managing marketing budgets for campaigns and initiatives. Ensure expenses stay within allocated budgets and report any deviations. Budget Tracking - support budget management by recording and tracking marketing expenses and invoices, and resolve invoice queries. Raise and receipt POs to ensure swift payment for our preferred suppliers. Customer Engagement: Engage with customers and respond to inquiries on social media platforms, email, and other channels. Foster strong customer relationships through effective communication. Brand Management: Uphold the brand's identity and guidelines in all marketing materials and communications. Ensure consistency in messaging across different touchpoints. Innovation and Learning: Stay up-to-date with marketing trends, tools, and technologies to bring fresh ideas to the team. Seek continuous improvement and learning opportunities to enhance marketing strategies. Lead Generation: Contribute to lead generation efforts by driving inbound inquiries and capturing customer data. Nurture leads through various touchpoints and channels to convert them into potential customers. Stay informed about industry trends and best practices to contribute innovative ideas to marketing strategies. REQUIREMENTS AND CORE COMPETENCIES: Ownership & Accountability: To work efficiently and effectively and to take full ownership and accountability for the execution and delivery of the key responsibilities and tasks defined in this role and to seek direction and approval from the Inbound Marketing Manager, or appointed delegate, where required. Professional Relationships: To maintain strong and professional relationships with colleagues & suppliers, and to deliver excellent service to both to the very best of your abilities at all times. Team Player: To proactively contribute to the Companys success and act as a responsible team player to support colleagues and the best interests of the Company at all times. Continuous Improvement: To commit to the on-going success of the Company and undertake to actively identify and deliver continuous improvement and growth within the Company. IT Skills: To commit to continuous learning and the use of the latest IT equipment and software as required by the role. Policies & Procedures: To follow Company Directives and adhere to Company Policies and Procedures at all times. Flexibility: To demonstrate a flexible approach to working hours in order to cope with urgent situations and an unexpected workload as well as a willingness to undertake the additional duties which may be required from time to time by the Company to ensure the efficient and effective operation of your Department. Skills: Strong written and verbal communication skills Organisational Skills Proactive Benefits: Pension Health Insurance