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Senior Digital Marketing Expert (SaaS)
Location: Hybrid – 2 Days in Dublin City Office, 3 Days Remote
Job Type: Full-Time
About the Company
Our client is a well-established SaaS vendor serving a specialist B2B market. With strong customer traction and ambitious growth plans, they’re now seeking a senior digital marketing expert to lead demand generation and strengthen their brand presence across key markets.
The Role
This is a hands-on position for a senior-level digital marketing professional ready to take full ownership of strategy and execution. You’ll have the autonomy to build and deliver multi-channel campaigns that drive lead generation and brand visibility across Ireland, the UK, and selected international markets.
Key Responsibilities
* Develop and execute a full-funnel digital marketing strategy focused on lead generation
* Manage integrated campaigns across SEO, PPC, email, social media, and paid media
* Own the marketing lifecycle within HubSpot, including campaign automation and nurturing
* Optimise website and landing page performance (WordPress) to improve conversion rates
* Monitor and analyse campaign performance using Google Analytics, Looker Studio, and other tools
* Conduct keyword and competitor analysis with SEMRush
* Collaborate with sales to align MQLs and pipeline goals
* Create engaging content using Canva, and coordinate with freelance content creators as required
* Stay up to date with digital marketing best practices in the SaaS sector
* Contribute to go-to-market initiatives and expansion plans in new regions
What We’re Looking For
* 10+ years’ experience in digital marketing with a strong emphasis on B2B SaaS lead generation
* Background in targeting SME customers, preferably within scale-up or startup environments
* Proficiency in the following tools is essential:
* HubSpot
* SEMRush
* WordPress
* Google Analytics
* Looker Studio
* Strong strategic mindset with a hands-on approach to delivery
* Comfortable working with data to inform decisions and iterate campaigns
* Clear communicator with confidence engaging senior stakeholders
* Able to thrive in a fast-paced, hybrid working environment
What’s on Offer
* A leadership role within a growing SaaS company
* Hybrid working: 2 days in central Dublin office, 3 days remote
* Full responsibility for shaping and executing marketing strategy
* Competitive salary plus performance-based bonus
* A collaborative team environment with a mission-driven focus
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Software Development
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