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Digital Marketing Executive - Birr Castle Demesne, Offaly
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Client:
Cpl
Location:
Offaly, Ireland
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
0fdca2700f61
Job Views:
2
Posted:
27.04.2025
Expiry Date:
11.06.2025
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Job Description:
Digital Marketing Executive - Birr Castle Demesne
Overview
The Birr Scientific & Heritage Foundation is recruiting for an experienced Marketing Executive, to join their small but growing team at the Birr Castle Demesne. Reporting to the Visitor Experience & Operations Manager to achieve the marketing and sales goals as set out by the Birr Scientific & Heritage Foundation board. The aim is on increasing its market presence and visitor numbers and thus maintaining its position as a unique tourist attraction in Co Offaly and the Hidden Heartlands.
Location – Onsite Birr Castle Demesne, Birr, Co Offaly. (some hybrid may be accommodated)
Contract Type – Permanent Part Time – 24 hours per week
Job Description
* With assistance, create and develop the digital marketing strategy for Birr Castle Demesne, including planning and implementing marketing campaigns across multiple channels.
* Social Media Management - manage all social media advertising and social content calendar, which involves generating and scheduling interesting, relevant, and on-brand content.
* Responsible for delivery of photo and video assets and ensuring the content bank is up to date.
* Analytical Reporting - provide detailed reporting and presentations using various analytical tools to track campaign performance and effectiveness of all digital marketing activity, including recommendations for improvement.
* Email Marketing - design and optimise email marketing campaigns to members and segmented audiences as agreed.
* Search Engine Marketing & Search Engine Optimisation - manage and oversee relevant and targeted campaigns, including keyword research, optimisation and implementation.
* Reputation Management – Inform senior management of online reputation of Birr Castle Demesne via review websites and agree management of same.
* Customer Relationship Management – daily management of all aspects of CRM system including contact management, audience list segmentation, email marketing, automations and reporting.
* Copywriting – Create engaging and relevant copywriting for multiple digital channels, campaigns and promotions.
* Website management, to include systematic updating on WordPress to ensure that all information is current and proof-read.
* PR digital support to help including familiarity trips and facilitating special groups
* Collaborate with tourism partners and educational partners to create engaging content
* Assist with event planning, coordination and implementation (and support/deliver Ad-Hoc projects as required)
* Attend Failte Ireland digital marketing workshops on behalf of Birr Castle Demesne and collaborate with tourism partners on marketing / digital developments
* Working with internal team on digital plans that promote and highlight the seasonal activities that drive sales across the departments e.g. café, retail, calendar events
Requirements
* Third level qualification in Digital Marketing.
* Minimum of 2-3 Years experience in a similar role.
* Excellent knowledge and experience of all social media platforms and best practices
* Strong Experience in data analytics and content creating tools, including Adobe Creative Suite and Canva.
* Knowledge and practical experience in managing SEO/SEM.
* Experience in marketing databases, email marketing and Google analytics
* Proficient knowledge of Microsoft Office (Excel, PowerPoint, Outlook).
* Full driving licence is required.
* Previous experience in photography and videography including shooting and editing video content (including reels) for social media platforms like Instagram, Facebook, TikTok, and YouTube.
* Previous experience working in a tourism or related organization is preferred, but not essential
* Track and evaluation of content performance using tools such as Google Analytics and LinkedIn Adverts. SEO and keyword generation.
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