Posted: 16 June
The role
Head of Marketing Fashion
I am seeking an experienced, commercially driven Head of Marketing (Dublin) to take full ownership of marketing across a scaling, digitally led consumer fashion brand.
It is essential that this person has experience with a global sportswear, athleisure, or fashion brand - other applicants will not be considered.
This is a senior, hands‑on leadership role with full accountability for brand, performance, growth and execution.
The successful candidate will lead brand growth, customer acquisition, and omnichannel marketing performance across retail, e‑commerce, and wholesale channels.
This Role Suits Someone Who:
Values autonomy, pace and ownership
Enjoys building and improving rather than managing large structures
Is commercially minded and pragmatic
This Role Is Not For Someone Who:
Is used to large teams and large budgets
Operates mainly as a brand or communications specialist
Prefers strategy without execution responsibility
Key Responsibilities for the job of Head of Marketing:
Own marketing strategy and execution across brand, growth, and channels
Lead the full marketing agenda across brand, growth, and channels.
Define clear positioning for the brand competing locally and internationally, and translate strategy into day‑to‑day execution that drives awareness, demand, and revenue.
Lead performance and growth marketing with full accountability
Own customer acquisition and retention across paid, owned, and earned channels (including paid social, search, email, influencers, and partnerships).
Manage marketing budgets, agencies, and partners directly, with clear responsibility for all metrics.
Partner closely with product, retail, and commercial teams to deliver joined‑up campaigns
Work in close collaboration with product, retail, and commercial to plan and deliver integrated campaigns across e‑commerce, stores, and wholesale.
Ensure launches, promotions, and seasonal moments are aligned and executed consistently across all customer touchpoints.
Work hands‑on with creative, content, and product marketing to bring ranges and launches to market
Ensure go‑to‑market plans for new collections and hero products are aligned with product. From briefing and messaging to channel execution.
Ensure each range lands clearly, credibly, and on brand.
Build and lead a high‑performing, lean marketing team
Lead, coach, and develop a small in‑house team, setting clear priorities, goals, and accountability.
Create focus in a fast‑moving environment by making smart trade‑offs on what to do, when, and where to invest.
Track performance closely and adjust quickly based on what is working
Be relentlessly data‑driven and action‑oriented
Continuously assess performance closely across brand and growth metrics, using insights to continuously optimise campaigns, channels, and spend.
Ideal Experience for the job of Head of Marketing:
4+ years marketing experience within apparel, lifestyle or similar categories
Experience leading marketing within a scaling DTC or digital consumer brand
Proven management of small teams, freelancers and agencies
Strong hands‑on experience in performance and growth marketing
Experience operating in lean, fast‑paced environments with tight budgets
Comfortable owning decisions and staying close to execution
Strong collaboration with product and commercial teams
Package:
€100,000 – €130,000 reflective of experience + Bonus + Pension + Healthcare
Should you be interested in this Head of Marketing job please apply.
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