Regional Sales Manager – East Leinster Rí-Rá Brewing Company
At Rí-Rá Brewing Company, we’re building one of Ireland’s most exciting independent beer brands and we’re looking for an ambitious, energetic Regional Sales Manager to help shape the next stage of our growth across East Leinster.
This is a brilliant opportunity for someone who loves building relationships, thrives in a fast-moving environment, and wants to make a genuine impact within a modern Irish challenger brand.
The Role
Reporting directly to the Managing Director, this is a key commercial leadership role responsible for developing our presence across East Leinster through the on-trade, hospitality, and emerging route‑to‑market channels.
This is a highly people‑focused, field‑based role where no two days are the same. You’ll work closely with customers, lead regional activations, grow existing partnerships, and identify exciting new opportunities for the brand.
Key Responsibilities
Develop and grow sales across existing customer accounts and new business opportunities.
Build strong long‑term relationships across pubs, hotels, and hospitality groups.
Lead regional brand activations, sponsorships and customer events.
Identify innovative and disruptive routes to market including digital and convenience‑led opportunities.
Implement CRM and digital selling strategies to strengthen customer engagement.
Collaborate cross‑functionally with marketing, operations and leadership teams to help scale the business.
About You
We’re looking for someone with strong commercial instinct, high emotional intelligence and a genuine passion for people, brands and hospitality.
You might come from beer, drinks, hospitality, FMCG or a customer‑facing commercial role and be looking for the opportunity to step into a fast‑growth business where your voice and ideas genuinely matter.
You are:
A relationship builder who brings positive energy and confidence into every room.
Commercially aware and comfortable discussing pricing, margins and value creation.
Organised, proactive and comfortable using digital tools and CRM systems.
A collaborative team player who enjoys working across different parts of a business.
Motivated by growth, ownership and building something exciting.
A natural leader who supports and develops people around you.
Desired Experience
Experience in drinks, on trade, hospitality, FMCG or related commercial industries.
Strong commercial and negotiation skills.
Experience managing customer relationships and growing accounts.
Excellent communication and organisational skills.
Previous people‑management experience is desirable but not essential.
What We Offer
Competitive salary package.
Attractive performance‑related bonus structure.
Company vehicle and fuel card.
Pension contribution.
Maternity & paternity leave support.
Staff shop discount.
Access to the Rí‑Rá Health & Wellbeing Programme including:
Gym membership support
Additional wellness leave day
Annual medical expense contribution
Ongoing learning and development through the Rí‑Rá Growth & Development Programme.
The opportunity to help shape and grow an award‑winning Irish brand with big ambitions.
Working Hours
40 hours per week, typically Monday to Friday. While flexibility is occasionally required to support customer events or activations, we strongly value work‑life balance and support flexible, adult‑to‑adult working relationships.
If you’re excited by the idea of joining a fast‑growing Irish brand with startup energy, strong culture and ambitious plans, we’d love to hear from you.
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