Join an exciting opportunity to shape the digital presence of a new wellness brand specializing in destress aromatherapy mood oil. This role is ideal for a digital marketing professional passionate about health and wellness, eager to help establish a brand in the UK and Ireland, with a particular focus on local promotion in Wexford, Ireland. You will play a key part in building brand awareness, engaging target audiences, and driving growth from the ground up. The position requires on-site work in Wexford, with flexibility for candidates willing to travel.
Deliverables
Develop and execute a digital marketing strategy tailored to the wellness sector and local market.
Create and manage engaging content for social media platforms, focusing on brand storytelling and product education.
Plan and implement targeted online advertising campaigns to increase brand visibility and drive traffic.
Collaborate on the creation of email marketing campaigns and newsletters.
Monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
Support the organization of local promotional events and partnerships to boost community engagement.
Requirements
Demonstrated experience in digital marketing, preferably within the wellness, health, or lifestyle sectors.
Strong understanding of social media platforms, content creation, and online advertising.
Excellent written and verbal communication skills.
Ability to work on-site in Wexford, Ireland, or willingness to travel as needed.
Creative mindset with a proactive approach to problem-solving and brand building.
Familiarity with analytics tools and ability to interpret data to inform strategy.
Knowledge of the UK and Ireland markets is highly desirable.
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