Overview
Regional Marketing Manager (Cork, Galway, Limerick, Waterford)
Location: Role is located in Cork, with occasional travel to the other regional offices
Available for Work Visa Sponsorship: No
Business Area: UKI Core Business Services
Contract Type: 12 Months fixed term contract
Role context
The Markets function within Central Business Services (CBS) plays a critical role in helping deliver against EY’s purpose and vision, by delivering distinctive, audience-centric marketing, brand, communications and business development initiatives, with a measurable impact. This role will support growth ambitions in Cork and across the Island of Ireland by developing and implementing best-in-class marketing and brand building initiatives that strengthen EY’s relationships with major clients and targets, drive brand profile and reputation, and support revenue growth in line with the firm’s strategic objectives.
Major Responsibilities
The role is accountable for the following elements of our regional marketing:
* Marketing Planning: Assist in developing the annual integrated strategic marketing plan for the region, aligned with the wider Markets agenda and designed to deliver the firm’s strategic business objectives across reputation, relationships and revenue.
* Events and Sponsorship: Drive a comprehensive annual programme of client events, briefings and seminars, both in-person and virtual, including alumni events, C-Suite programmes, hospitality and industry marketing events. Manage EY’s representation at external events to ensure the firm and partners are duly represented.
* Brand Management: Act as custodian of the firm’s brand management activities, working with the in-house Creative team and Markets team to ensure EY Brand is represented consistently with brand values and identity.
* Advertising, Digital and Social Media: Collaborate with the digital marketing team to leverage best practices for EY across digital channels, implement an annual programme of brand-building activities, optimise digital and social activities, and ensure a digital-first marketing approach.
* CRM and Analytics: Manage reporting and analytics for Marketing activities in the region, ensuring tracking, data management and ROI metrics are in place.
* Thought Leadership and Content: Work with the central Thought Leadership team to drive the annual content programme for sector and solution specialists, ensuring channels are optimised to develop Partners as subject matter experts and thought leaders in the market.
* Budget Management: Track, measure and report budget spend.
Experience, Skills and Competencies
Experience, Skills and Competencies required to qualify for the role
* A degree in Marketing or a business-related degree; or equivalent work experience
* 8+ years’ experience in marketing management in a large corporate environment, preferably professional services
* Experience of working in large/matrix organisations, balancing multiple stakeholder requirements
* Time and project management skills – highly organised with attention to detail and ability to deliver to deadlines
* A strong track record of strategic marketing campaigns and event management
* Solid experience in leveraging digital and social media to maximise campaigns
* A can-do approach and a strong team player
* The ability to juggle conflicting demands on time and prioritise effectively
What We Look For
An experienced, passionate, energetic, creative and resilient individual who can strengthen our Markets team and work in partnership with the leaders of the business, to help deliver the ambitious growth objectives of the firm.
What Working At EY Offers
We offer a competitive remuneration package. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs. Benefits cover holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:
* Support and coaching from engaging colleagues
* Opportunities to develop new skills and progress your career
* The freedom and flexibility to handle your role in a way that’s right for you
All our employees are given a benefits package which they can tailor to suit their individual preferences. Our range of benefits includes:
* Pension
* Discounted Health Insurance
* Web Doctor – Free unlimited online GP Consultations for you
* The purchase of additional annual leave
* Hybrid Working
* Free Gym Membership
* Travel Pass
* Maternity & Paternity Leave
* Bike to Work Scheme
* Recognition Awards
EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.
Careers and development
Career Progression: When you join EY, you will be supported to ensure that you are enhancing your skills from day one. Continuous learning, where you can develop the mindset and skills to navigate whatever comes next. As you grow and develop here, you’ll discover opportunities to help customise your career journey, so that it’s as unique as you are - success is defined by you, we will provide the tools and flexibility so you can make a meaningful impact, your way.
Transformative leadership, we will give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture, you will be embraced for who you are and empowered to use your voice to help others find theirs. We have embraced Hybrid working at EY adding greater flexibility and autonomy to the roles of our employees.
About EY
As a global leader in assurance, tax, transaction, and advisory services, we are using the finance products, expertise, and systems we have developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities, and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
Inclusion & Diversity
We hold a collective commitment to foster an environment where all differences are valued and respected. Inclusion, diversity, and equity are part of who we are at EY. We believe that the highest-performing teams maximize the power of different perspectives and backgrounds. Our ability to include various viewpoints into our mindsets, behaviours and operations is fundamental to driving innovation, building strong relationships, and delivering the best solutions for our clients.
We recognise the strength that comes from having a diverse workforce and building a culture where we support all our people to achieve their potential. You will be embraced for who you are and empowered to use your voice to help others find theirs.
As an equal opportunities’ employer, we welcome applications from people of all backgrounds. Reasonable accommodations are offered at every stage of our recruitment process.
Are you ready to shape your future with confidence? Apply today.
To help create the best experience during the recruitment process, please describe any disability-related adjustments or accommodations you may need.
If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.
IMPORTANT: Where Agency assistance is required, our Talent Team will engage directly with suppliers. CVs / Profiles should not be shared directly with Hiring Managers. Unsolicited CVs / Profiles supplied to EY by Recruitment Agencies will not be accepted for this role.
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